Youth Media | Philosophy

 Image by Valerie Kao

Create With Purpose

Creating digital content often comes easily to youth who are immersed in technology in their everyday lives. While a young person can practice a skill such as media making on his or her own, an effective media educator functions as a coach to reinforce good form, recommend ways to improve, and provide continual moral support. Your challenge as an educator is to provide the guidance and space for young people to create media with originality, vision, and purpose.

When educators guide young people to Create with Purpose, youth produce media that is:

Relevant to the media makers and the audience

Intentional: Designed to have a specific impact on an intended audience

Personal: Expressing a clear point of view or specific perspective

Collaborative: Youth and educators working side by side

Original: Evident in style and content

Inquiry-based: Derived and led by youth questions

High quality: Illustrating the effective use of tools and techniques

The Create with Purpose strategy for media making originated in the Adobe Youth Voices program and was designed to have a lasting impact on educators, youth, and their audience. Strategies for fostering these qualities are reinforced throughout the resources and will help you as an educator better facilitate media creation and learning along the way.

Creative Process – Facilitating Youth Media Making

While participating in media making, youth work both individually and in groups to develop an idea, “pitch” the idea to their peers, and refine it to best articulate their creative vision. They then learn the technology skills that enable them to produce their concept in an innovative and creative way. In this process, youth engage with an idea or issue that is personally meaningful to them—building their own resiliency and voice.

A carefully planned youth media-making experience has at least five steps in the process.







Getting young people to think more creatively and produce original, authentic media takes guidance on the part of the educator. We encourage educators to begin by facilitating a number of idea development or brainstorming activities with young people, to align the experience to other learning goals if necessary, and to support the creation of purposeful self-expression.

Creative Confidence

By participating in youth media, young people build what we call “Creative Confidence”—the ability to harness creative skills to solve problems. Through these experiences, youth hone skills of self-expression, ideation, collaboration, flexibility, and persistence—the skills we regard as central to Creative Confidence.

Using strategies that prompt thoughtful, deliberative reflection, educators guide youth in identifying the skills they acquire in the program, helping them contemplate, understand, and ultimately own what they have learned. With your guidance, youth will value their emerging Creative Confidence and bring it to bear at school, in their homes and communities, and in their work lives.

Ten Years of Adobe Youth Voices

The vision of Adobe Youth Voices (AYV) was to empower young people to harness creativity and digital skills to drive change in their communities.

Learn More >

See More Stories on the iOS & Android App

Featuring video interviews with youth artists, sample youth media, and educator stories – the AYV app illustrates the power of media making to effect change.

Download on the App store

Get it on Google Play