Creating a Press Kit Using Adobe InDesign (by Ani Govjian)

This assignment asks individual students to conceptualize and create press packets for a company event using Adobe InDesign. Students must consider a variety of audiences, media and news outlets to garner as much attention and participation as possible from surrounding communities. When creating the packet, students will include the company’s credentials and goals, event information, and incentive for participation in a way that is aesthetically pleasing. In creating their press kits, students will develop skills such as organization, summarization, paraphrasing, design, persuasiveness, conciseness, precision, and professionalism, all of which are relevant to business positions, marketing jobs, and beyond. Materials: Adobe InDesign

Todd Taylor
Last Updated April 29, 2021
Project

Student Time

6-10 hours estimated class time

Education Level

Higher Education
InDesign
Page design and layout for print and digital publishing.

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Learn more about Adobe InDesign

Learn more about Adobe InDesign

Adobe InDesign is the industry-leading layout and page design software for print and digital media.
Get started with InDesign

Get started with InDesign

Learn Adobe InDesign's basic tools and techniques with the Get Started series. Get familiar with the workspace and how to create and save your work.
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