Using Persuasive Techniques in Visual Communication

Students will understand and identify examples of how the persuasive strategies of ethos, logos, and pathos are used in all forms of persuasion. Students will then create an advertising strategy that implements one of these strategies. This project includes resources that will lead students to understand these persuasive techniques and create a product of their own in Adobe Spark. Materials: Characteristics Graphic OrganizerFree, high quality images: Project: Form:

Kevin Micks
Last Updated April 27, 2021


Graphic Design Social Sciences View more

Student Time

3-5 hours estimated class time

Adobe Express
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  • ISTE Students: Creative Communicator
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  • ISTE Educators: Designer

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