Creating a Press Kit Using Adobe InDesign (by Ani Govjian)
This assignment asks individual students to conceptualize and create press packets for a company event using Adobe InDesign. Students must consider a variety of audiences, media and news outlets to garner as much attention and participation as possible from surrounding communities. When creating the packet, students will include the company’s credentials and goals, event information, and incentive for participation in a way that is aesthetically pleasing. In creating their press kits, students will develop skills such as organization, summarization, paraphrasing, design, persuasiveness, conciseness, precision, and professionalism, all of which are relevant to business positions, marketing jobs, and beyond.