Dr. Tarek Bahaa El Deen
Associate Professor of Graphic Design

01 Creative Visual Ideation Technique (Without words)

Presentation Published 11/4/18 Last updated on 11/17/18

To create a powerful advertising campaign driven by a big idea which called "strategic brand values" and strongly tactical promotional competency.

The designers need to determine which creative visual ideation technique they will use it in their advertising designs.

1- Without words

A strategy without words is to employ all the capacity of the designer to create a visual communication with the target audience without using any words.

So that the designer depends on the scenes showing the importance of the product or useful uses of it to deliver his message as close to the silent movie where a story can be told in sign language without words in a meaningful image.

  • Acrobat

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  • Photoshop

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  • Illustrator

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Age Levels
1+ Week
ISTE Standards
Students: Creative Communicator, Students: Innovative Designer, Students: Knowledge Constructor
CC License
Attribution Non-Commercial No Derivatives
5 / 5 • 41 Ratings

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Comments (9)

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max noremo

Posted on 1/24/20 1:23:51 PM Permalink

​Great presentation. Thanks!

Angela Adrian

Posted on 3/13/19 6:59:01 PM Permalink

Thank you for this amazing presentation.

Linda Gounson

Posted on 11/30/18 10:51:48 PM Permalink

I like your presentation,
Thank you for sharing.

Dyana Gohansn

Posted on 11/27/18 7:25:17 AM Permalink

Nice presentation,
I know my students are going to benefit from this!
Thank you for sharing.

Angila Arnold

Posted on 11/26/18 3:15:29 PM Permalink

Thank you for this elegant presentation.

Marten Harvy

Posted on 11/18/18 10:59:02 AM Permalink

Thank you about this amazing presentation.

Marten Johansun

Posted on 11/13/18 8:36:29 AM Permalink

Amazing resource, thank you for sharing.

Martha Phlips

Posted on 11/10/18 7:37:38 PM Permalink

Thank you for sharing.

Harud Finy

Posted on 11/10/18 9:39:03 AM Permalink