01 Creative Visual Ideation Technique (Without words)
To create a powerful advertising campaign driven by a big idea which called "strategic brand values" and strongly tactical promotional competency.
The designers need to determine which creative visual ideation technique they will use it in their advertising designs.
1- Without words
A strategy without words is to employ all the capacity of the designer to create a visual communication with the target audience without using any words.
So that the designer depends on the scenes showing the importance of the product or useful uses of it to deliver his message as close to the silent movie where a story can be told in sign language without words in a meaningful image.