nicole barr
Teacher/Trainer/VADA CoLead

Seasonal Branding Illustration

Lesson Plan Published 6/22/18 Last updated on 5/2/19

Create an original illustration that can be used by a coffee company for their seasonal cup. Based on talking with a local Graphic Design Firm, I received advice that I should teach kids to take a known identity/brand and create a seasonal item for the company. When students are finished with this unit they will:

  1. Employ & Understand the relationship between client/boss & designer
  2. Analyze a brand identity to find the message they wish to send to consumers (sender/receiver model)
  3. Describe effective communication with an image (identify the message, target the audience, decide on the timing, determine the format, communicate and review)
  4. Apply the needs of a business to be responsible, legal, & ethical with their products
  5. Connect the role of a designer with the power of art in branding a company
  6. Print and critique designs that are effective for the brand
  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Adobe Spark

    Adobe Spark is an easy-to-use tool that helps you turn your ideas into compelling social graphics, web stories, and animated videos

  • Illustrator

    Create beautiful vector art and illustrations.

Age Levels
1+ Week
Custom Standards
They are in the lesson plan, you're welcome!
Communication and Collaboration, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making
  • Paper
  • Pencils
  • Photoshop
  • Computer
  • Scanner
  • Printer
  • Paper (card stock for mockups)
CC License
Attribution Non-Commercial No Derivatives
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