Dr. Tarek Bahaa El Deen
Associate Professor of Graphic Design

02 Creative Visual Ideation Technique (Mixing and matching)

Presentation Published 11/4/18 Last updated on 2/28/20

To create a powerful advertising campaign driven by a big idea which called "strategic brand values" and strongly tactical promotional competency.

The designers need to determine which creative visual ideation technique they will use it in their advertising designs.

2- Mixing and matching

How to use mixing and matching so that the original subject is combined with another subject to highlight the U.S.P (Unique Selling Proposition) and make it clear. By merging the two objects together to make them a single mix, holistically integrating them, merging them with rearrangement of their main features, or merging more than one subject into a single subject. The aim of integrating the main idea with other known ideas to make the advertising message quite clear in one image.

  • Acrobat

    The complete PDF solution for working anywhere. (includes desktop, web, and mobile access)

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

Age Levels
1+ Week
ISTE Standards
Students: Creative Communicator, Students: Innovative Designer, Students: Knowledge Constructor
CC License
Attribution Non-Commercial No Derivatives
5 / 5 • 42 Ratings

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Comments (7)

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max noremo

Posted on 1/24/20 1:28:24 PM Permalink

Nice techniques, thanks for sharing.​

Angela Adrian

Posted on 3/13/19 6:58:17 PM Permalink

Thank you for this amazing presentation.

Linda Gounson

Posted on 11/30/18 10:55:47 PM Permalink

Your work inspired me, thank you for sharing.

Dyana Gohansn

Posted on 11/27/18 7:24:38 AM Permalink

Nice presentation,
I know my students are going to benefit from this!
Thank you for sharing.

Angila Arnold

Posted on 11/26/18 3:15:12 PM Permalink

Thank you for this elegant presentation.

Marten Harvy

Posted on 11/18/18 10:59:38 AM Permalink

Very helpful presentation,
Thank you for sharing.

Marten Johansun

Posted on 11/13/18 8:36:07 AM Permalink

Amazing resource, thank you for sharing.