02 Creative Visual Ideation Technique (Mixing and matching)
To create a powerful advertising campaign driven by a big idea which called "strategic brand values" and strongly tactical promotional competency.
The designers need to determine which creative visual ideation technique they will use it in their advertising designs.
2- Mixing and matching
How to use mixing and matching so that the original subject is combined with another subject to highlight the U.S.P (Unique Selling Proposition) and make it clear. By merging the two objects together to make them a single mix, holistically integrating them, merging them with rearrangement of their main features, or merging more than one subject into a single subject. The aim of integrating the main idea with other known ideas to make the advertising message quite clear in one image.