HOW: On-line magazine concept and related lessons by Brian Trainor, DVC Teacher firstname.lastname@example.org Originally created in response to a call for entries to a local “Green Business” competition in Haverhill, Massachusetts. Heroes Of Whittier or HOW The acronym could also be applied on a broader, national scale with a variation on the title, HELP OUR WORLD. A How-To, on-line magazine for kids, by kids New “Green Business” Idea: The business is an on-line, comic style magazine that kids aged 8-12 can log onto in order to learn valuable tips on helping themselves and their planet get healthy and stay healthy. They would learn the skills by reading comic style stories and watching related, embedded video demonstrations from kids who can perform technical skills like a pro (CTE students from all departments at Whittier Tech). The idea is based on the premise that it would be better for younger kids to identify with technically trained, high school student “Heroes” who can demonstrate real-world skills, applied to a heroic cause – saving the planet. These high school students are better role models than professional athletes or popular music stars, in part because they already have (at the age of 16 or 17) very marketable skills which younger kids can acquire in just three, short years. Revenue would be generated by means of advertising sales.
The HOW concept was originally intended to be hyperlocal (Heroes of Whittier), however the HOW acronym can be modified for a larger, perhaps national application by changing the title to... HOW2 Help Our World.
I developed the project in response to a local business competition in Haverhill, Mass. at the middle school and high school levels.
Our concept won First Place in our division and was so well received, it was suggested that we enter it in the premiere entrepreneurship competition in Massachusetts - MassChallenge. MassChallenge is not a school based competition, but rather, a competition for serious entrepreneurs who need financial backing, guidance, feedback and other launch assistance.