Crystal Violette
Graphic Communications Instructor

Branding Design with Swatch Watch Theme - includes lesson plan, rubric, and examples

Project Published 7/21/13 Last updated on 4/29/19

Swatch Watch Design Project

This link will bring you to a class website so you can download the task lesson and student starter file. The students love this project because they can create to a theme that you can select for them or leave the theme open for them to choose, but either way they have a lot of fun.


  • Create in Photoshop three watch designs and a promotional ad piece with supplied theme.
  • Use consistent design elements and imagery to unify the design of the watches and a promotional piece.
  • Use selection tools to create and manipulate basic shapes, producing custom objects.
  • Import bitmap images into Photoshop documents and incorporate them in a design using clipping masks.
  • Use type tools to create interesting typography that is appropriate for the design theme.
  • Lay out a promotional poster incorporating various typographical techniques.

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

Age Levels
1+ Day
Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making

Adobe Photoshop and/or Illustrator

Drawing materials

  • pencil
  • eraser
  • color pencils or markers
  • paper
CC License
0 / 5 • No Ratings

Resources (1)

or Join for free to access materials
File Size

Comments (8)

Write a reply...
or Join for free to view all comments and participate in the discussion.

Catherine Zhai

Posted on 9/19/19 12:57:07 AM Permalink

​it's a great project! i'll certainly adopt it to my class! Thanks!

owen foster

Posted on 8/30/19 2:35:31 PM Permalink

​I really like the project, its a great project for learning. the link to the watch project isn't working.

Lee Ann Myers

Posted on 8/28/19 2:15:02 PM Permalink

​The link, Swatch watch design project, is not working. It simply opens a go daddy page with no information on the class

Krystal Boulay

Posted on 8/28/19 11:23:07 AM Permalink

​Hello, unfortunately, this link seems to be broken now.

regina blount

Posted on 7/24/13 8:15:30 AM Permalink

This is a wonderful link. I will begin exploring it to implement in my classes.


Regina Blount

Crystal Violette

Posted on 4/12/18 3:28:30 PM Permalink

Hello Regina,

Thank you for your support. I hope your students enjoy this lesson.

Thanks, Crystal

Imelda Hernández

Posted on 7/23/13 10:02:43 PM Permalink

It´s a good example to apply in the design classes.

Thank you

Ime Hernández

Crystal Violette

Posted on 4/12/18 3:29:49 PM Permalink

​Hello Imelda,

Thank you for your kind words.