My Life in Logos
This lesson plan is about logos and their impact on society. The aim of the lesson is for students to chart/document their day or week using logos in a journal format.
Lesson Plan // Susan Lee QueeSubject: Visual Arts
Grade Level(s): 7, 8 & 9
Course Title: Introduction to Visual Communications
Big Idea: Your life in logos
- Function of a logo
- Logos throughout history
- Influence of the use logos on society
- Why have logos become an integral part of our lives.?
- What role does a logo play in how consumers make decisions about a purchase, a service, a product, object or event?
- What role do logos play in society and in how we visually communicate?
- What makes a logo successful?
The goal of this lesson is to explore how logos, how they communicate meaning, their relationship to signs and symbols and to investigate the impact logos have on society and on consumers. We will also investigate our response to logos.
- Students will create a journal using Adobe Photoshop and digital collage techniques.
- Students will explore how logos are used in visual communications.
- Students will critically analyze and evaluate logos throughout history and their impact on society.
Part 1: Logo Research
Conduct research for various types of logos following the category guidelines. Collect a variety of logos for your research. Select one favorite and come prepared to class to present on the following about your logo specimen: What you think the design represents? The elements and principles the designer used, and if you can source it, information about the designer or studio who designed the logo.
Part 2: Logo Collage Journal
1.For part 2 of your assignment, you will produce a personal logo journal using digital collage techniques. Your story will be based on the theme “A Day in my life through Logos” or “My week in Logos”
2.For your story you will document how many logos you encounter and engage with on a daily basis. How logos impact the decisions you make about an activity, an event, a service, a product etc.
3.Experiment: use combination of sketching, drawing, and photography, to create a rich digital collage.
4.Be observant – think about what time of day you encounter your first logo? And what is the last logo you see before you go to bed. Think about how many logos you encounter in a day? In a week?
5.The story: Think about your sequence of events on any given day, and how it starts with a logo or ends with a logo. For inspiration visit “My Day In Logos”
Software you will use:
- Adobe Photoshop
- Adobe Acrobat
- ·Matte, Chip or Cardboard for the cover.
- ·String/Cord or other material for binding.
- ·Sturdy paper
Creativity and Content: How the student uses the logos to tell a story or sequence of events.
Technical Skills: How the student uses and combines traditional art techniques with digital techniques to create a rich and engaging collaged journal.
“My Day In Logos” - My Day In LogosExtension: This lesson could also be used as a starting point for a digital storytelling project for Adobe Voice.