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susan leequee
Senior Lecturer, Visual Communications & Digital Media Specialist

My Life in Logos

Lesson Plan Published Nov 20, 2014 Last updated on Jun 8, 2017

This lesson plan is about logos and their impact on society. The aim of the lesson is for students to chart/document their day or week using logos in a journal format.


Lesson Plan // Susan Lee Quee

Subject: Visual Arts
Grade Level(s): 7, 8 & 9

Course Title: Introduction to Visual Communications

Big Idea: Your life in logos

Key Concepts:

  • Function of a logo
  • Logos throughout history
  • Influence of the use logos on society

Essential Questions:

  • Why have logos become an integral part of our lives.?
  • What role does a logo play in how consumers make decisions about a purchase, a service, a product, object or event?
  • What role do logos play in society and in how we visually communicate?
  • What makes a logo successful?

Goals:

The goal of this lesson is to explore how logos, how they communicate meaning, their relationship to signs and symbols and to investigate the impact logos have on society and on consumers. We will also investigate our response to logos.

Learning Objectives:

  • Students will create a journal using Adobe Photoshop and digital collage techniques.
  • Students will explore how logos are used in visual communications.
  • Students will critically analyze and evaluate logos throughout history and their impact on society.

Activity:

Part 1: Logo Research

Conduct research for various types of logos following the category guidelines. Collect a variety of logos for your research. Select one favorite and come prepared to class to present on the following about your logo specimen: What you think the design represents? The elements and principles the designer used, and if you can source it, information about the designer or studio who designed the logo.

Part 2: Logo Collage Journal

1.For part 2 of your assignment, you will produce a personal logo journal using digital collage techniques. Your story will be based on the theme “A Day in my life through Logos” or “My week in Logos”

2.For your story you will document how many logos you encounter and engage with on a daily basis. How logos impact the decisions you make about an activity, an event, a service, a product etc.

3.Experiment: use combination of sketching, drawing, and photography, to create a rich digital collage.

4.Be observant – think about what time of day you encounter your first logo? And what is the last logo you see before you go to bed. Think about how many logos you encounter in a day? In a week?

5.The story: Think about your sequence of events on any given day, and how it starts with a logo or ends with a logo. For inspiration visit “My Day In Logos”

Software you will use:

  • Adobe Photoshop
  • Adobe Acrobat

Materials:

  • ·Matte, Chip or Cardboard for the cover.
  • ·String/Cord or other material for binding.
  • ·Sturdy paper
  • ·Glue

Assessment:

Creativity and Content: How the student uses the logos to tell a story or sequence of events.

Technical Skills: How the student uses and combines traditional art techniques with digital techniques to create a rich and engaging collaged journal.

Resources/Inspiration:

Websites:

“My Day In Logos” - My Day In Logos

Extension: This lesson could also be used as a starting point for a digital storytelling project for Adobe Voice.
Products
Age Levels
Duration
1+ Day
ISTE NETS-S
Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making
Materials

Image Capture Device:

  • Digital or Traditional Camera or
  • Camera on a Digital Tablet or SmartPhone 
  • Scanner

Magazines or Newspaper Press Ads

Sketch Book/Journal or loose papers to draw and write on

Software

  • Adobe Photoshop
  • Adobe Acrobat
  • Adobe InDesign or Illustrator - optional

Materials:

  • Matte, Chip or Cardboard for the cover.
  • String/Cord or other material for binding.
  • Sturdy paper
  • Glue

CC License
Attribution Share Alike
Ratings
5 / 5 • 4 Ratings

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Comments (4)

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Patty Ayala

Posted on Mar 6, 2016 9:00:19 PM Permalink

Great lesson for students to explore their interrelationships with print media logos and icons.

Jamie Leduc

Posted on Jan 24, 2016 9:43:52 PM Permalink

Thank you for the resource. A great share.

Bethany Dutton

Posted on Aug 17, 2015 10:48:25 AM Permalink

cool great idea thanks

Deinilys Toro

Posted on Jun 24, 2015 2:29:06 PM Permalink

Thank you.