Digital Media Instructor

Personal Logo in Illustrator

Project Published 10/24/14 Last updated on 5/16/18

I have given this project for 7 years, and add to it each year. It can be broken up into a longer period, but you can give a good intro/overview in one to two class period before they can start sketching ideas. After learning the Gestault Principles and watching a video that helps visually explain quality detailed thumbnail sketches, students created a layered word list about themselves, then sketch many logo ideas, narrowing down to 10 quality thumbnails to choose from. I usually do a gallery walk/class group critique to help them narrow down to the strongest logo choice. They then bring that design to Illustrator where they create it with the pen tool and usually incorporate the pathfinder. When their logo in Illustrator is complete, I ask them to write a statement of purpose that answers these questions:

-Defend which ONE of Gestault’s Principles you used in your logo, how?

-Self assess your final logo. Using industry technical vocabulary, reflect on your technical skills and processes.

-Identify problems /challenges you faced and how you worked through them.

-What “real world” connections did you find in doing this project?

-What did you take away from the project?

Age Levels
1+ Week
Content Standards
Graphic Design & Illustration with Adobe Illustrator
ISTE Standards
Students: Creative Communicator, Students: Empowered Learner, Students: Innovative Designer, Students: Computational Trainer, Students: Knowledge Constructor

Sketchbook, pencil, Adobe Illustrator

CC License
5 / 5 • 4 Ratings

Resources (1)

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Comments (5)

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Shafiq Rehman

Posted on 9/9/19 3:10:33 PM Permalink

Thanks for sharing

William Cortez

Posted on 5/29/19 3:35:10 PM Permalink

​It is a fine project. The student's task will be clearly explained with supporting documentation.

Rachelle Wooten

Posted on 8/1/15 1:26:35 AM Permalink

I agree with Judy! Our students will be getting email accounts this year and this gives me a great idea to have them create a logo for their email signature. :) Thanks for sharing!

Rachelle Wooten

Posted on 8/1/15 1:24:03 AM Permalink

Judy Durkin

Posted on 12/14/14 8:59:29 AM Permalink

Thank you for the assignment idea. Great visuals to show the students.