cookie redding

Logo Design

Lesson Plan Published 4/17/14 Last updated on 5/16/18

In this project students will create a black and white logo, spot color logo and full color logo for 3 clients.

You will design distinctly original logos for three distinctly different clients listed below.

You must devise an appropriate font and original graphics to represent the client name and purpose. Each logo must function successfully in a full-color, black and white and spot-color format. All design aspects are left up to you to determine as long as they are case appropriate.

- Client #1: Galaxy Playland
A playland for kids with arcade games and a pizza parlor. Their facility is built to look like a space station.

- Client #2: Atom Networks
A networking company which builds custom intranets for clients across the east coast.

- Client #3: Westmoore & Associates
A financial firm which assists its clientele with high end investment counseling.


· Sketch at least 5 ideas for each logo solution. You would need to submit these as part of your project.

· Refine your most successful sketch concept

· Using Illustrator design a complete and ORIGINAL logo for each client on 4 x 4 inch square

· Print out color solutions for each logo on letter size paper with printers marks and cut the individual 4” x 4” squares.

· Mount each client solution on 18” x 8” black foam board (allowing a 2” border on all sides and a 1” gutter width between the different color versions). (note: printing is up to the school/teacher and is not a requirement for all schools)

Age Levels
1+ Week
Creativity and Innovation, Technology Operations and Concepts

Pencil, Sketchbook (for thumbnail sketches), Illustrator

CC License
5 / 5 • 3 Ratings

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Comments (3)

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Jesse Cole

Posted on 7/2/14 11:37:19 PM Permalink

I like the concept idea, in my class I think I would keep all digital and not print.


Posted on 4/20/14 6:45:55 PM Permalink

A simple and specific project. Do the students already know the tool for this work ? Have they got some previous guide?

cookie redding

Posted on 5/7/14 4:08:16 PM Permalink

I usually give this as a first assignment for my Illustrator class. Week 1 is typically talking about the interface and the tools and giving them hands on time, and then I give this out during Week 2. I've found it's a great way to "get their feet wet," so to speak :)

Hope this helps!