Advertising and Critical Thinking Skills
Advertisement is a powerful manipulative force as well as a powerful creative force. Learning how to identify the different strategies used by advertisers and how they are used is an important life skill and involves critical thinking skills.
One project involves having students first evaluate advertisements from different media and brainstorm on the different strategies they believe are being utilized and how effective they believe them to be and whether they are used alone or in tandem.
Second, students will learn about different advertising strategies by watching video and reading articles before creating a summary chart.
Third, students will use various media to create their own advertisements using digital manipulation including still photos and video as well as audio effects.
Fourth, we will explore our views on the ethics of digital manipulation and the inaccurate messages they convey in both advertising and other media.