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Advertising and Critical Thinking

Project Published 12/7/14 Last updated on 5/16/18

Advertising and Critical Thinking Skills

Advertisement is a powerful manipulative force as well as a powerful creative force. Learning how to identify the different strategies used by advertisers and how they are used is an important life skill and involves critical thinking skills.

One project involves having students first evaluate advertisements from different media and brainstorm on the different strategies they believe are being utilized and how effective they believe them to be and whether they are used alone or in tandem.

Second, students will learn about different advertising strategies by watching video and reading articles before creating a summary chart.

Third, students will use various media to create their own advertisements using digital manipulation including still photos and video as well as audio effects.

Fourth, we will explore our views on the ethics of digital manipulation and the inaccurate messages they convey in both advertising and other media.

Products
  • Acrobat

    The complete PDF solution for working anywhere. (includes desktop, web, and mobile access)

  • Adobe Creative Cloud

    Creative apps and services for everyone.

  • Adobe Premiere Pro

    Edit media in its native format and create productions for film, TV, and web.

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Digital Publishing Solution

  • After Effects

    Create motion graphics and visual effects for film, TV, video, and web.

  • Animate

    Design interactive vector animations for multiple platforms.

  • Photoshop Elements

    Organize, edit, create, and share your photos.

  • Illustrator

    Create beautiful vector art and illustrations.

  • Adobe Premiere Elements

    Organize, edit, create, and share your videos.

Age Levels
Content Standards
Visual Communication using Adobe Photoshop
ISTE NETS-S
Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making
Materials

Computers, internet, magazines, newspapers, TV commercials, cameras

CC License
Attribution Non-Commercial
Ratings
5 / 5 • 3 Ratings

Comments (4)

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Craig Gundlach

Posted on 6/21/15 12:49:17 AM Permalink

Thanks for sharing this resource.

Cheers!

Alan Humbert

Posted on 2/16/15 12:23:06 AM Permalink

Great job integrating the critique of ads and then producing ads to aid students in understanding the process of making ads.

David Conover

Posted on 1/23/15 3:41:16 PM Permalink

This lesson will also be useful as part of my video game design syllabus. Much thanks Adobe.

Carolyn-Nicole Grayson

Posted on 12/8/14 4:21:53 AM Permalink