Adobe Education
Educators and Professional Development Specialists


Project Published 11/12/13 Last updated on 2/28/20
Commercials are short, stylistic, and impactful videos used to sell products, goods, services, and even political campaigns. In this project, students work with a client to create a commercial: identifying the goals, audience, and purpose for the commercial based on their client’s wishes. Students, working in teams, undergo a formal review and redesign cycle with their client and produce a final commercial that will be deployed on the web. In the process, students learn to create composited video using creative lighting techniques and special effects. You might choose to limit the scope of this project by being the client or by selecting a client in the school for each student group. Another alternative is to ask students to engage with local businesses and create a commercial for them.

Student product: Commercial
  • Audition

    Audio recording, mixing, and restoration.

  • Adobe Premiere Pro

    Edit media in its native format and create productions for film, TV, and web.

  • After Effects

    Create motion graphics and visual effects for film, TV, video, and web.

Age Levels
1+ Week
Custom Standards
ACA Adobe Premiere Pro
ISTE Standards
Students: Creative Communicator, Students: Empowered Learner, Students: Digital Citizen, Students: Innovative Designer, Students: Computational Trainer, Students: Knowledge Constructor
Adobe Premiere Pro CC, Adobe Story, Adobe Audition CC, Adobe After Effects CC
CC License
Attribution Non-Commercial Share Alike
5 / 5 • 2 Ratings

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Adobe Education

Posted on 5/12/16 4:51:40 PM Permalink

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