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Posted on Nov 12, 2013 by Adobe Education Last updated on Jun 8, 2017
1 4,471
  • 5/5 | 1 Rating
Video & Audio
Age Levels
15-16, 17-18, Post-Secondary
special effects
Products Used
  • Audition
  • Adobe Premiere Pro
  • After Effects


Commercials are short, stylistic, and impactful videos used to sell products, goods, services, and even political campaigns. In this project, students work with a client to create a commercial: identifying the goals, audience, and purpose for the commercial based on their client’s wishes. Students, working in teams, undergo a formal review and redesign cycle with their client and produce a final commercial that will be deployed on the web. In the process, students learn to create composited video using creative lighting techniques and special effects. You might choose to limit the scope of this project by being the client or by selecting a client in the school for each student group. Another alternative is to ask students to engage with local businesses and create a commercial for them.

Student product: Commercial

Teaching Material Assets (3)

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Additional Information

Attribution Non-Commercial Share Alike
Custom Standards
ACA Adobe Premiere Pro
ISTE NETS·S Standards
Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making
  • 1-2 Hours
  • 1+ Day
  • 1+ Week
  • 1+ Month
  • Semester
  • Year
Adobe Premiere Pro CC, Adobe Story, Adobe Audition CC, Adobe After Effects CC
  • 5/5 | 1 Rating
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