Project Published 11/12/13 Last updated on 5/16/18
Commercials are short, stylistic, and impactful videos used to sell products, goods, services, and even political campaigns. In this project, students work with a client to create a commercial: identifying the goals, audience, and purpose for the commercial based on their client’s wishes. Students, working in teams, undergo a formal review and redesign cycle with their client and produce a final commercial that will be deployed on the web. In the process, students learn to create composited video using creative lighting techniques and special effects. You might choose to limit the scope of this project by being the client or by selecting a client in the school for each student group. Another alternative is to ask students to engage with local businesses and create a commercial for them.
Student product: Commercial