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Illustrator: Creating Identity

Posted on 12/27/13 by Alyce Hoggan Last updated on 6/8/17
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  • 5/5 | 3 Ratings


Lesson Plan

Attached is the lesson plan and supporting documentation for my Design Fundamentals workshop "Illustrator: Creating Identity."
Background: The goal of this graduate-level course is to learn the fundamentals of graphic design and create a portfolio of work. The syllabus includes two sessions per week for 15 weeks. Each session is 1 hour and 50 minutes in length and includes design principles, theory, fundamentals, demonstrations, and discovery workshops. For the purposes of sharing with Adobe Education Exchange, we examine one particular workshop within the series. During week 10, the course shifts focus to identity design. After the theory section of the session, participants view examples, and then learn how to put theory into practice using Adobe Illustrator. To reinforce their understanding of the tool, they perform a sequence of steps to create and transform shapes. Then, they work on a creativity challenge to construct a series of complex geometric shapes with the goal of producing an identity mark.

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  • 1-2 Hours
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  • 5/5 | 3 Ratings
All Comments (1)

Cordei Clottey

Posted on 10/17/14 - Permalink

Hello Alyce,

I've read through your lesson plan and had a look at your supporting documentation. You know, I would love to be in your class! I especially like your well thought out learning objectives and your choice of rubric. Gold, Silver, Bronze - that's great. I'm not that familiar with rubrics, have investigated a few but this is the first that really strikes me as a useful and effective form of assessment. Gets to the point without being cumbersome and uses a metaphor that everyone can relate to.

I highly recommend this resource to anyone looking for ideas on how to teach Illustrator within a real world setting.

Thank you for sharing!

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