tom chambers
Teacher, Technology Applications

Banner Ad/Web Banner ... Internet Advertising - Copywriting

Lesson Plan Published 8/2/11 Last updated on 5/16/18
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The students were asked to create banners ... via Photoshop ... of the standard size [728x90 pixels] to advertise various products and/or promote causes and ask for donations. Web banner production is an integral component of providing structure, content and revenue for the World Wide Web. It has been noted with the students that what they have done and will be doing parallels these production aspects that are a part of the work force within the Internet world. It has even been suggested that they could make money [substantial pocket change] legally through their parents by creating web banners for neighborhood companies’ and organizations’ websites. It was noted with the students that when the advertiser scans its log files and detects that a web user has visited the advertiser's site from the content site [where the web banner is located] by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Web banner production reflects student creative thinking and writing skills [copywriting] as they relate to making a web user interested enough in clicking on the advertisement. Again in keeping with the vocational aspects of this process, it was noted with the students that 100s to possibly 1000s of individuals in professional positions throughout the world were doing the same … creating web banners. Note: images for the banners were downloaded strictly for educational purposes. Student banner ads online:

Development of creative writing skills.

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

Age Levels
1+ Week
Content Standards
Custom Standards

Understanding graphics and the Internet.

ISTE Standards
Students: Creative Communicator, Students: Empowered Learner, Students: Innovative Designer, Students: Computational Trainer, Students: Knowledge Constructor

 Hardware, Photoshop and the Internet.

CC License
Attribution Non-Commercial Share Alike
4 / 5 • 3 Ratings

Resources (1)

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