Ad Research and Creation Project
In this assignment, students pick a brand or company, research their ad campaigns and then create their own advertisement in the style of their chosen company. This project takes ~5 class periods and works great for marketing, photography, or graphic design classes. I created this project for my Commercial Photography class and it is one of their favorite projects that we do. It introduces students to the world of marketing and ad creation. Students can use either Photoshop, Illustrator or InDesign to create their ads, but this assignment could be modified easily for classes that focus on video.