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will milne
Photographer and Photography Educator

Ad Research and Creation Project

Project Published 12/28/16 Last updated on 2/28/20

In this assignment, students pick a brand or company, research their ad campaigns and then create their own advertisement in the style of their chosen company. This project takes ~5 class periods and works great for marketing, photography, or graphic design classes. I created this project for my Commercial Photography class and it is one of their favorite projects that we do. It introduces students to the world of marketing and ad creation. Students can use either Photoshop, Illustrator or InDesign to create their ads, but this assignment could be modified easily for classes that focus on video.

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Subjects
Graphic Design, Social Sciences, Arts, Business, Photography
Age Levels
15-16, 17-18, Post-Secondary
Duration
1+ Week
Content Standards
Visual Communication using Adobe Photoshop
Custom Standards
The student will compare and contrast various advertisements. The student will research marketing techniques. The student will create successful advertisements to meet a unique purpose. The student will evaluate advertisements and create their own.
ISTE Standards
Students: Empowered Learner, Students: Innovative Designer, Students: Knowledge Constructor
Expertise
Intermediate
Materials

Computer with internet connection. Adobe Photoshop, Illustrator or InDesign.

CC License
Attribution Non-Commercial Share Alike
Keywords
ad advertisements business commercial photography marketing photoshop project project based project based learning research
Ratings
5 / 5 • 3 Ratings

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Comments (5)

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Mick Perkins

Posted on 12/8/19 9:45:20 AM Permalink

​Fantastic project

look forward to sharing with my students

Many thanks

Lauren Petiti

Posted on 10/16/19 3:27:54 PM Permalink

​I'm looking for potentially new compositing projects, since one I have hasn't been working. This might be great!

Shafiq Rehman

Posted on 9/14/19 4:54:44 PM Permalink

Great Project ​

William Oesch

Posted on 2/18/19 4:43:21 PM Permalink

​I am glad I found this project. We are currently moving into a study of advertising and ad completion. This will work out great. Thank you.

Ahmed Belal

Posted on 12/2/18 5:38:02 AM Permalink

Thanks for sharing ​