Ashley Stroud
Computer & Art Educator

Logo Design

Lesson Plan Published 4/5/14 Last updated on 6/21/18

These are the resources I use in my Graphic Design I class to walk students through logo design from ideas to execution in Adobe Illustrator. We cover 2D, reversal, and 3D logo versions. I will post my collateral lesson that follows the logo design in another resource.

Age Levels
1+ Week
Content Standards
21st Century Skills Framework
ISTE Standards
Students: Innovative Designer, Students: Knowledge Constructor

This lesson follows several mini-lessons in Illustrator such as pen tool, pathfinder shape building, etc. They were guided lessons. In this unit, students brainstorm using the design brief and mind-map to figure out what type of logo they want to make for themselves. They use scanned thumbnails to build the logo in 2D. Then they learn 3D effects in my video tutorial and transition their logos into 3D versions.

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Comments (5)

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William Cortez

Posted on 5/28/19 3:40:47 PM Permalink

​Good project. The logo is fascinating in 3D. Can we also watch the video link? it is not loading.

Matt Bohnert

Posted on 8/19/18 10:19:22 PM Permalink

​Hello, I am not able to view the videos. Is there another way to access? I

Rick Henderson

Posted on 11/14/17 6:33:48 PM Permalink

​Very interesting assignment. I did note however, that the word "parameters" is spelled wrong on your Design Brief.

Andrew Kutchera

Posted on 8/10/14 7:58:22 PM Permalink

Nice project! I think it's great that you are encouraging your students to think beyond a 2D logo. To solve the 'problem' of a logo, it's important to think about all of the potential applications before they happen, so it seems promising to show students that a logo can exist in any space.

Ashley Stroud

Posted on 7/25/15 8:16:02 PM Permalink

Thanks, Andrew.