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Project Published 11/12/13 Last updated on 7/19/18

In the design and production business world, students can expect to work with clients. These might be internal clients—another department needing materials designed—or external clients seeking an organization’s services. In this project, students are introduced to the process of working with a client through an advertisement project. They work with a client to identify the goals, audience, and purpose of an advertisement. You might choose to limit the scope of these projects by being the client or by selecting a specific client in the school for each student group. Or you might choose to work with local businesses and organizations, depending on the level of your students.

Working in small groups, students interview clients and then design and provide multiple comps of their advertisement designs to the client. Students engage in a review and redesign cycle with their clients. They also conduct a focus group to gain feedback on the usability and overall effect of their advertisements. Students engage in the review and redesign process until reaching agreement with clients. Students build their client advertisements for placement in print, web, and video collateral. Finally students reflect on their overall process and product.

Student product: Advertisement



File Updates:

  • Files updated on December 5, 2016 to Adobe Photoshop CC 2017 (November 2016) release.
  • Files updated on February 24, 2017 to Adobe Illustrator CC 2017 (November 2016) release.
  • Files updated on April 24, 2017 to Adobe InDesign CC 2017 (November 2016) release.
  • Products
    • Photoshop

      Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

    • Illustrator

      Create beautiful vector art and illustrations.

    • InDesign

      Craft elegant layouts at your desk or on the go.

    Age Levels
    Duration
    1+ Week
    Custom Standards
    ACA Photoshop, ACA Illustrator, ACA InDesign
    ISTE Standards
    Students: Creative Communicator, Students: Empowered Learner, Students: Digital Citizen, Students: Innovative Designer, Students: Computational Trainer, Students: Knowledge Constructor
    Materials

    Adobe InDesign CC, Adobe Illustrator CC, Adobe Photoshop CC

    CC License
    Attribution Non-Commercial Share Alike
    Ratings
    5 / 5 • 3 Ratings

    Resources (3)

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    Comments (1)

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    Shafiq Rehman

    Posted on 9/25/19 2:22:12 AM Permalink

    ​Thanks for sharing