In the design and production business world, students can expect to work with clients. These might be internal clients—another department needing materials designed—or external clients seeking an organization’s services. In this project, students are introduced to the process of working with a client through an advertisement project. They work with a client to identify the goals, audience, and purpose of an advertisement. You might choose to limit the scope of these projects by being the client or by selecting a specific client in the school for each student group. Or you might choose to work with local businesses and organizations, depending on the level of your students.
Working in small groups, students interview clients and then design and provide multiple comps of their advertisement designs to the client. Students engage in a review and redesign cycle with their clients. They also conduct a focus group to gain feedback on the usability and overall effect of their advertisements. Students engage in the review and redesign process until reaching agreement with clients. Students build their client advertisements for placement in print, web, and video collateral. Finally students reflect on their overall process and product.
Student product: Advertisement