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Conducting focus groups

Posted on Nov 11, 2013 by Adobe Education Last updated on Jun 8, 2017

Description

Focus groups are an effective way to reach out to your potential audience so they can provide feedback and comments that help designers evaluate their projects and/or test new ideas. In this activity students are introduced to the purpose of a focus group and general tips for conducting them so they can use the feedback to inform and improve their designs.

Teaching Material Assets (3)

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Additional Information

Attribution Non-Commercial Share Alike
Custom Standards
ACA Dreamweaver 1.1, 2.6; ACA Photoshop 1.1, 1.4; ACA Premiere Pro 1.1, 2.6; ACA Flash Professional 1.1, 1.6; ACA Illustrator 1.1, 1.4; ACA InDesign 1.1, 1.4
ISTE NETS·S Standards
Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making
Timing
  • 1-2 Hours
  • 1+ Day
  • 1+ Week
  • 1+ Month
  • Semester
  • Year
  • 5/5 | 3 Ratings