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Conducting focus groups

Posted on Nov 11, 2013 by Adobe Education
0 17,947
  • 5 3 Ratings

Description

Focus groups are an effective way to reach out to your potential audience so they can provide feedback and comments that help designers evaluate their projects and/or test new ideas. In this activity students are introduced to the purpose of a focus group and general tips for conducting them so they can use the feedback to inform and improve their designs.

Teaching Material Assets (3)

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Additional Information

Attribution Non-Commercial Share Alike
Custom Standards
ACA Dreamweaver 1.1, 2.6; ACA Photoshop 1.1, 1.4; ACA Premiere Pro 1.1, 2.6; ACA Flash Professional 1.1, 1.6; ACA Illustrator 1.1, 1.4; ACA InDesign 1.1, 1.4
ISTE NETS·S Standards
Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making
Timing
  • 1-2 Hours
  • 1+ Day
  • 1+ Week
  • 1+ Month
  • Semester
  • Year
  • 5 3 Ratings