Dr. Tarek Bahaa El Deen
Associate Professor of Graphic Design

Commercial Photography (NIVEA Poster)

Technical Tutorial Published 5/3/13 Last updated on 2/28/20

By using pure photography (can't use any image processing application except to add logo or text) students produce commercial photographs that used for advertising posters (as a one of learning outcome of most college departments). By determine the product (sender), the target audience (receiver), how they can convince the target audience (massage), meaning of poster (Media) and discusses expects results (feedback). Passed on camera and lighting techniques was studied.

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

Age Levels
1+ Week
ISTE Standards
Students: Innovative Designer, Students: Computational Trainer, Students: Knowledge Constructor
CC License
Attribution Non-Commercial No Derivatives
5 / 5 • 24 Ratings

Resources (2)

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Comments (9)

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Dan Ross

Posted on 6/17/20 8:19:18 PM Permalink

What a great idea! Thank you for sharing!​

Helena Morgan

Posted on 6/17/20 11:09:45 AM Permalink

Thanks!! Very Creative!!! Perfect for upcoming photography unit

Ayman Raafat

Posted on 11/14/18 3:53:04 PM Permalink

​Thanks for your resource

Judy Durkin

Posted on 9/24/18 6:01:17 PM Permalink

Thank you for your resource.​

Tony Martinez-Malo

Posted on 4/13/18 1:21:20 AM Permalink

​This is excellent, this will definitely work for my program.

Ciera Hall

Posted on 1/22/18 4:19:05 PM Permalink

​Thanks!! Very Creative!!! Perfect for upcoming photography unit.

hanan amin

Posted on 4/8/17 7:24:41 PM Permalink

​great resource, thank you for sharing

Salheddine Boumaraf

Posted on 10/16/15 11:11:10 AM Permalink

nice tutorial, thanks

Hala Badar

Posted on 5/13/13 12:04:24 PM Permalink

i like it