Visual Design: Foundations of Design and Print Production
Visual Design is a year-long, project-based curriculum that develops skills in design and print production using Adobe tools. You can use the curriculum in graphic design education or in more general career and technical education.
Visual Design develops key digital communication skills such as design, project management, and graphic and print technology. Each project builds on lessons learned previously.
Visual Design aligns with the International Society for Technology in Education (ISTE) National Educational Technology Standards (NETS) for Students (2007) as well as the new Adobe Certified Associate Visual Communication objectives to prepare students for certification.
- Learn more about the Seal of Alignment >
- Learn more about certification >
- Access the CS5 version of Visual Design >
- Access the CS4 version of Visual Design >
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What's new in Visual Design CS6
- New recommendations for alternate methods of teaching with this curriculum, including product-based instruction by using the packages of product technical guides. See the Introduction for more information.
- Photoshop CS6: New editing tools, such as Content Aware Move and an enhanced Crop tool, painting enhancements, a new Blur gallery, and much more.
- Illustrator CS6: Enhanced image trace feature, gradients on strokes, pattern creation, and other enhancements in Illustrator CS6.
- InDesign CS6: Liquid layout, alternate layout, export to ePUB, and other features for preparing publications for multiple screens in InDesign CS6.
Visual Design curriculum
The Visual Design projects include instructor project guidelines and reproducible student materials. Download the full curriculum or any of the nine individual projects.
Project 1: Collages And Photography
In this project, students learn the basics of photography, image composition, and visual design. They gather images from multiple sources and then modify and optimize those images to form a collage.
Project 2: Logos
In this project, students analyze color theory and design principles used in logos and then plan, create, and build a logo.
Project 3: Business Cards
In this project, students create their own business cards and, in the process, learn about typography and layout design.
Project 4: Advertisements
In this project, students are introduced to the process of working with a client through an advertisement project. The project includes learning how to reach agreement with a client through review and redesign cycles.
Project 5: Portfolios
In this project, students create a PDF Portfolio of the work they have completed and discuss career opportunities in fields such as advertising, public relations, photography, and print production.
Project 6: Brochures
In this project, students create a brochure using advanced image manipulation techniques and page layout design.
Project 7: Newsletters
In this project, students work in teams to create the theme, purpose, and content of a newsletter and then learn how to design the newsletter for maximum impact.
Project 8: Mini-Yearbooks
In this project, students form teams to develop and create a yearbook. They learn how to create templates and use repeating elements to maintain design consistency.
Project 9: Final Portfolios
In this project, students improve their portfolios from earlier and redesign them to better address their overall future focus.
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