Experience

July 2018 - Present (1 years 10 months)

Communications, Marketing, & Strategy Consultant

Turbine Communications Other | Adult Education , Secondary , Higher Education , Primary Baltimore Maryland United States

Helps a diverse portfolio of schools and small businesses to get started, make changes, and put better systems in place.Finalsite CMS trainer, interim communications director, branding consultant, communications overhauler.

August 2018 - Present (1 years 9 months)

Collaborator

Educational Collaborators Other | Secondary , Primary Sunset Hills Missouri United States

Consultant to schools that need help with communications, marketing, and especially Finalsite implementation. Leads onsite trainings for EC, Finalsite's official partner for all client-tailored on-site training.

June 2016 - July 2018 (2 years 1 months)

Director of Communications and Marketing

Aidan Montessori School Administrator | Secondary , Primary Washington District of Columbia United States

Instituted new advertising plan and web strategy that yielded a 55% increase in new student applications and a 75% increase in Open House attendance over the course of first year of employment. Completed fully adaptive website redesign and CMS migration to Finalsite in two months while learning the new system.Increased annual user sessions by 3200% and number of visitors through organic search by a factor of thousands, decreased bounce rate by 50%, & more.

August 2012 - August 2015 (3 years 0 months)

Director of Marketing and Communications

Greenspring Montessori School Administrator | Adult Education , Secondary , Primary Lutherville Maryland United States

Architect of the school’s external outreach and internal communications during a turnaround from a seven-year period of attrition to an 18% growth in enrollment. Created annual fund communications that fueled a 79% increase in total donations, with an 89% increase in participation. Spearheaded renaming and rebranding of the school, and created its first Communications Standards & Style Guide. Fully redesigned and rewrote the school’s website in-house on WordPress on a small budget.

March 2006 - May 2012 (6 years 2 months)

Associate & Interim Director of Admission

Shimer College Administrator | Adult Education , Higher Education Chicago Illinois United States

As Interim Director, led the Admission Department twice during times of transition. Increased enrollment by 81% during tenure. Managed the Admission Department’s $265,000 Budget Reported to College President and Board of Trustees Managed and trained three professional staff and ten Student Ambassadors. Developed, drafted, and implemented mailing, advertising, and email campaigns. Graphic designer and photographer for print and online collateral.

Expertise

Professional Development (1)
Adobe Products
Subjects
Skills & Specialties
consulting communications planning finalsite independent schools higher ed web design wordpress squarespace writing print advertising search advertising social advertising organic social photography branding marketing

Teaching Resources (0)

Cassie has not created any teaching resources yet.

Discussions (0)

Cassie has not started any discussions yet.

Cassie Sherman-Marks Principal, Turbine Communications...

Cassie Sherman-Marks

Principal, Turbine Communications
Contributor
738 Points

Independent communications consultant with professional background in higher ed and independent schools. Finalsite expert trainer. Marcomm all-'rounder.

Baltimore, Maryland, United States
Activity Badges (4)