Fred Benitez
Educational Technologist

Food Truck Challenge

Project Published 1/10/19 Last updated on 2/13/19

This assignment is for an advanced course. In this assignment, students will work collaboratively to develop a concept for a food truck. Students will need to brainstorm, sketch, and create a finished project that includes a logo, menu, and food truck wrap. Students can use the attached template for the truck wrap to create a mock-up of their food truck design. My students typically used Illustrator for the logo, Illustrator and Photoshop for the truck wrap, and InDesign for the menu.

Here is a link to the intro/lesson guide:

Here is a sample rubric:

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

  • InDesign

    Craft elegant layouts at your desk or on the go.

Age Levels
1+ Week
Communication and Collaboration, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making

Adobe Illustrator, Photoshop and InDesign.

CC License
Attribution Non-Commercial Share Alike
5 / 5 • 13 Ratings

Resources (2)

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Comments (34)

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Jane Pawlowski

Posted on 3/10/19 6:41:04 PM Permalink

​This is a wonderful lesson. I will use it with my Computer Graphics class. Thank you so much for providing the template

Heather McGrath

Posted on 2/22/19 3:53:59 AM Permalink

​Going to use this for my class, thank you!

Teresa Givens

Posted on 2/18/19 9:04:23 PM Permalink

Hi Fred

thank you for the great idea. I will be using this for my graphic design class. One problem I have encountered is downloading the food truck ai file. It keeps trying to download a ai. postscript file and fails. Do you have any work arounds?

Thank you,

Terry Givens

Fred Benitez

Posted on 2/19/19 2:56:34 PM Permalink

Hey Teresa,

I just added a PDF of the same file that should have all the same vector properties when it's opened in AI. Let me know if you still have issues with the file. ​

Betsy Nilsen

Posted on 2/13/19 11:15:30 PM Permalink

Hi Fred,

I really like this project idea. I have my students do something similar for a fictitious company​ but think this could be a fun alternative. I've seen several people ask for some more detail - lesson plans, sample files, etc. I've checked the link you provide to the Adobe Spark 1 min video but I don't see anything attached to that page? The video link only suggests a 3-step process but doesn't show any examples of what the steps might look like? If you have any additional handouts or project steps/expectations, would you mind sharing those? The rubric and Illustrator file are helpful. Thanks so much for planting this seed! It looks like several people want to give it a try.

Fred Benitez

Posted on 2/14/19 3:37:22 PM Permalink

Hey Betsy,

Thanks for the kind words. I used this as a summative project for my third level Problems and Solutions in Graphic Design class, so the skills were already taught and the lessons completed in previous courses. I do not have a formal lesson plan for this project, but the spark video was what my students received and started working from. I will post some finished projects once I have them complied.

Donald Paradise

Posted on 2/13/19 7:29:16 PM Permalink

​Fred, Can you update this and add a lesson plan for the project template?

Fred Benitez

Posted on 2/13/19 8:15:15 PM Permalink

Lisa Conklin

Posted on 2/13/19 7:23:49 PM Permalink


Will certainly send the results your way. May take a month or so though.

Kacie Schmidt

Posted on 2/13/19 7:10:16 PM Permalink

​I love this idea! Do you have any student samples??

Jason Lachance

Posted on 2/13/19 5:16:07 PM Permalink

​What a great idea, thank you very much.

Lisa Conklin

Posted on 2/13/19 3:34:48 PM Permalink

​Thank you Fred!! Going to try with my class.

Fred Benitez

Posted on 2/13/19 4:23:17 PM Permalink

Awesome! I'd love to see what they create.

Cindy Whitaker

Posted on 2/13/19 3:33:23 PM Permalink

Could you please share your grading rubric or evaluation form? Thank you so much for sharing this creative project!​

Fred Benitez

Posted on 2/13/19 3:46:18 PM Permalink

Fred Benitez

Posted on 2/13/19 3:29:24 PM Permalink

donna fraser

Posted on 2/13/19 8:23:36 PM Permalink

Thanks so much for responding so quickly. ​

Jeff Moshier

Posted on 2/13/19 3:23:38 PM Permalink

​Looks like a fun project. Thank you for sharing.

donna fraser

Posted on 2/13/19 2:29:45 PM Permalink

​I am also asking for the actual lesson plan to be used with the template.

Alana Pennington

Posted on 2/13/19 2:16:38 PM Permalink

​Do you happen to have a lesson plan for this project?

Laura Musgrove

Posted on 2/13/19 2:11:37 PM Permalink

Great concept and extension activity! Thank you for sharing!​

Fred Benitez

Posted on 2/13/19 3:44:44 PM Permalink


jeffrey plummer

Posted on 2/13/19 1:45:29 PM Permalink

​Thanks for sharing.

Barbara Hibbard

Posted on 2/13/19 1:07:27 PM Permalink

​Thank you for the great project idea.

Would you happen to have a lesson plan completed for this and even better - a sample Rubric?

Fred Benitez

Posted on 2/13/19 3:45:09 PM Permalink

Lisa Conklin

Posted on 2/13/19 1:05:58 PM Permalink

​Hi Fred,

I am going to totally try this with my class. Do you by chance have any powerpoints or introductory images that would be a great introduction for my students,

Fred Benitez

Posted on 2/13/19 3:45:07 PM Permalink

Jill Frakes

Posted on 2/13/19 12:42:48 PM Permalink

Looks like an awesome project. Is there an accompanying lesson plan? Thank you

Fred Benitez

Posted on 2/13/19 3:45:20 PM Permalink

marlon sanchez

Posted on 2/13/19 12:38:33 PM Permalink

This is a nice project to get students to work in groups and build up team work. I am having trouble downloading the template? Thanks for sharing.​

donna fraser

Posted on 2/13/19 12:15:43 PM Permalink

This looks very interesting. I see the download for the food truck wrap template; however, where is the lesson plan?​

Fred Benitez

Posted on 2/13/19 3:45:32 PM Permalink

Betty Lowrance

Posted on 1/14/19 7:56:01 PM Permalink

​Very nice relevant project.