Fred Benitez
Educational Technologist

Food Truck Challenge

Project Published 1/10/19 Last updated on 6/10/19

This assignment is for an advanced course. In this assignment, students will work collaboratively to develop a concept for a food truck. Students will need to brainstorm, sketch, and create a finished project that includes a logo, menu, and food truck wrap. Students can use the attached template for the truck wrap to create a mock-up of their food truck design. My students typically used Illustrator for the logo, Illustrator and Photoshop for the truck wrap, and InDesign for the menu.

Here is a link to the intro/lesson guide:

Here is a sample rubric:

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

  • InDesign

    Craft elegant layouts at your desk or on the go.

Age Levels
1+ Week
Communication and Collaboration, Creativity and Innovation, Critical Thinking Problem Solving and Decision Making

Adobe Illustrator, Photoshop and InDesign.

CC License
Attribution Non-Commercial Share Alike
5 / 5 • 27 Ratings

Resources (2)

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Comments (65)

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Phil Walker

Posted on 10/16/19 12:27:50 AM Permalink

This is brilliant! We already do a promotional style unit and this will be great to add to it!

Philip Betts

Posted on 10/14/19 6:37:08 AM Permalink

I have been using this idea for a few semesters and it has worked out really well. The assignment is based around photography for the truck design.​

mr. miller

Posted on 10/4/19 1:10:16 PM Permalink

​Awesome lesson idea. I think I am going to add to this by having layout their final design so that it can be printed out and folded into a 3D truck with and post it on our bulletin board with the menu behind it. Thank you for this lesson!

Judy Durkin

Posted on 9/22/19 6:11:22 PM Permalink

​JUST what I was looking for. Excellent. Thank you!

Sara Cubberley

Posted on 9/21/19 9:57:46 PM Permalink

Thanks for the resources— our art and tech ed department once looked a creating a huge cross-curricular project involving food trucks. Each class was to take on different roles in the project depending on how the idea aligned with your subject area.

Alper Ciftci

Posted on 9/7/19 1:56:47 PM Permalink


Shafiq Rehman

Posted on 9/1/19 5:44:39 PM Permalink

Thanks for sharing highly appreciated your efforts

enrique perez

Posted on 8/29/19 3:33:27 PM Permalink

Thats a very neat project! Many of our kids see these trucks around town and they wonder 'How' the graphics were done. Its all here! Thanks!​

Emmanuel Paulo

Posted on 7/23/19 10:59:33 AM Permalink

​AI is the best for this kind of work

donna fraser

Posted on 7/27/19 4:35:17 PM Permalink

I agree. I teach 5 levels of Digital Design and have a lesson similar to this where the students use Illustrator to create the artwork...2nd level students. ​

Caterina Venier

Posted on 7/23/19 1:01:53 AM Permalink

​I like this project because they will mesh so many skills to develop the project. Great idea. Thanks for the files.

Joan Hoffman

Posted on 7/15/19 1:29:05 PM Permalink

​I loved this! I incorporated the concept into a larger capstone project. <3

Alper Ciftci

Posted on 7/10/19 7:18:58 AM Permalink


Jerry Caruthers

Posted on 7/9/19 4:27:06 AM Permalink

This will be ideal for my advanced students. I like the student collaboration to reach a final product and that it uses more than one software to achieve a finished product.​

Mark Woszczalski

Posted on 7/8/19 5:21:52 AM Permalink

​Cool stuff, thank you. Great project!

Michael Perkins

Posted on 6/26/19 5:38:02 AM Permalink

​Great resource students will have a blast working with this


Posted on 6/4/19 5:31:48 PM Permalink

This project is excellent and can be a model for students to create professional advertising projects by combining Photoshop Illustrator and InDesign.

Tahlia Dahmes

Posted on 5/21/19 7:00:12 PM Permalink

Sent this to Food Technology teacher​ as she was doing a similar task where they also make a suitable recipe.

Fred Benitez

Posted on 5/21/19 7:40:49 PM Permalink

Awesome cross-curriculum collaboration there! ​

Cortez William

Posted on 5/19/19 3:44:31 AM Permalink

The use of Illustrator​, Photoshop, and InDesign for the challenge is an excellent way of stimulating the minds of the students to exercise their creativity.

Kate Tyrwhitt

Posted on 5/12/19 11:28:50 PM Permalink

Hi, has anyone made a food truck template for a laser cutting machine to cut out food truck 3D nets?​

James Rafferty

Posted on 5/8/19 3:59:42 AM Permalink

​Nice detail and organisation.

Suzanne Brodsky

Posted on 5/1/19 12:55:00 AM Permalink

​Terrific project!

Cindy Price

Posted on 4/25/19 5:58:11 PM Permalink

Thanks so much for sharing this assignment. Food is right up my hs student's alley. ​Can't wait to see what they create!

Willie Moore

Posted on 4/19/19 3:29:04 PM Permalink


Jason Reagin

Posted on 4/5/19 11:24:49 AM Permalink

​Thank you for sharing!

pat onstott

Posted on 4/1/19 12:50:38 PM Permalink

Great project! Thanks for posting.​

Kate Tyrwhitt

Posted on 3/22/19 5:11:06 AM Permalink

​This is great and I really like the intro video-I am using it with my year 6 Design class.

Fred Benitez

Posted on 4/3/19 2:18:54 PM Permalink

Thank Kate, I hope the students enjoy working on the project! ​

Jane Pawlowski

Posted on 3/10/19 6:41:04 PM Permalink

​This is a wonderful lesson. I will use it with my Computer Graphics class. Thank you so much for providing the template

Fred Benitez

Posted on 4/3/19 2:19:09 PM Permalink

Awesome to hear Jane, thanks! ​

Heather McGrath

Posted on 2/22/19 3:53:59 AM Permalink

​Going to use this for my class, thank you!

Fred Benitez

Posted on 4/3/19 2:19:24 PM Permalink

Cool, let me know how it goes!

Teresa Givens

Posted on 2/18/19 9:04:23 PM Permalink

Hi Fred

thank you for the great idea. I will be using this for my graphic design class. One problem I have encountered is downloading the food truck ai file. It keeps trying to download a ai. postscript file and fails. Do you have any work arounds?

Thank you,

Terry Givens

Fred Benitez

Posted on 2/19/19 2:56:34 PM Permalink

Hey Teresa,

I just added a PDF of the same file that should have all the same vector properties when it's opened in AI. Let me know if you still have issues with the file. ​

Betsy Nilsen

Posted on 2/13/19 11:15:30 PM Permalink

Hi Fred,

I really like this project idea. I have my students do something similar for a fictitious company​ but think this could be a fun alternative. I've seen several people ask for some more detail - lesson plans, sample files, etc. I've checked the link you provide to the Adobe Spark 1 min video but I don't see anything attached to that page? The video link only suggests a 3-step process but doesn't show any examples of what the steps might look like? If you have any additional handouts or project steps/expectations, would you mind sharing those? The rubric and Illustrator file are helpful. Thanks so much for planting this seed! It looks like several people want to give it a try.

Fred Benitez

Posted on 2/14/19 3:37:22 PM Permalink

Hey Betsy,

Thanks for the kind words. I used this as a summative project for my third level Problems and Solutions in Graphic Design class, so the skills were already taught and the lessons completed in previous courses. I do not have a formal lesson plan for this project, but the spark video was what my students received and started working from. I will post some finished projects once I have them complied.

Donald Paradise

Posted on 2/13/19 7:29:16 PM Permalink

​Fred, Can you update this and add a lesson plan for the project template?

Fred Benitez

Posted on 2/13/19 8:15:15 PM Permalink

Lisa Conklin

Posted on 2/13/19 7:23:49 PM Permalink


Will certainly send the results your way. May take a month or so though.

Kacie Schmidt

Posted on 2/13/19 7:10:16 PM Permalink

​I love this idea! Do you have any student samples??

Jason Lachance

Posted on 2/13/19 5:16:07 PM Permalink

​What a great idea, thank you very much.

Lisa Conklin

Posted on 2/13/19 3:34:48 PM Permalink

​Thank you Fred!! Going to try with my class.

Fred Benitez

Posted on 2/13/19 4:23:17 PM Permalink

Awesome! I'd love to see what they create.

Cindy Whitaker

Posted on 2/13/19 3:33:23 PM Permalink

Could you please share your grading rubric or evaluation form? Thank you so much for sharing this creative project!​

Fred Benitez

Posted on 2/13/19 3:46:18 PM Permalink

Fred Benitez

Posted on 2/13/19 3:29:24 PM Permalink

donna fraser

Posted on 2/13/19 8:23:36 PM Permalink

Thanks so much for responding so quickly. ​

Jeff Moshier

Posted on 2/13/19 3:23:38 PM Permalink

​Looks like a fun project. Thank you for sharing.

donna fraser

Posted on 2/13/19 2:29:45 PM Permalink

​I am also asking for the actual lesson plan to be used with the template.

Alana Pennington

Posted on 2/13/19 2:16:38 PM Permalink

​Do you happen to have a lesson plan for this project?

Laura Musgrove

Posted on 2/13/19 2:11:37 PM Permalink

Great concept and extension activity! Thank you for sharing!​

Fred Benitez

Posted on 2/13/19 3:44:44 PM Permalink


jeffrey plummer

Posted on 2/13/19 1:45:29 PM Permalink

​Thanks for sharing.

Barbara Hibbard

Posted on 2/13/19 1:07:27 PM Permalink

​Thank you for the great project idea.

Would you happen to have a lesson plan completed for this and even better - a sample Rubric?

Fred Benitez

Posted on 2/13/19 3:45:09 PM Permalink

Lisa Conklin

Posted on 2/13/19 1:05:58 PM Permalink

​Hi Fred,

I am going to totally try this with my class. Do you by chance have any powerpoints or introductory images that would be a great introduction for my students,

Fred Benitez

Posted on 2/13/19 3:45:07 PM Permalink

Jill Frakes

Posted on 2/13/19 12:42:48 PM Permalink

Looks like an awesome project. Is there an accompanying lesson plan? Thank you

Fred Benitez

Posted on 2/13/19 3:45:20 PM Permalink

marlon sanchez

Posted on 2/13/19 12:38:33 PM Permalink

This is a nice project to get students to work in groups and build up team work. I am having trouble downloading the template? Thanks for sharing.​

donna fraser

Posted on 2/13/19 12:15:43 PM Permalink

This looks very interesting. I see the download for the food truck wrap template; however, where is the lesson plan?​

Fred Benitez

Posted on 2/13/19 3:45:32 PM Permalink

Betty Lowrance

Posted on 1/14/19 7:56:01 PM Permalink

​Very nice relevant project.