Fred Benitez
Educational Technologist

Food Truck Challenge

Project Published 1/10/19 Last updated on 3/2/20

This assignment is for an advanced course. In this assignment, students will work collaboratively to develop a concept for a food truck. Students will need to brainstorm, sketch, and create a finished project that includes a logo, menu, and food truck wrap. Students can use the attached template for the truck wrap to create a mock-up of their food truck design. My students typically used Illustrator for the logo, Illustrator and Photoshop for the truck wrap, and InDesign for the menu.

Here is a link to the intro/lesson guide:

Here is a sample rubric:

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

  • InDesign

    Craft elegant layouts at your desk or on the go.

Age Levels
1+ Week
ISTE Standards
Students: Creative Communicator, Students: Innovative Designer, Students: Knowledge Constructor

Adobe Illustrator, Photoshop and InDesign.

CC License
Attribution Non-Commercial Share Alike
5 / 5 • 32 Ratings

Resources (2)

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Comments (73)

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Posted on 2/26/20 3:40:02 PM Permalink

Wow thank you very much!!!

Robert Bronswinkel

Posted on 2/22/20 11:35:57 AM Permalink

​Started this project last friday and my students were so enthusiastic about it. Thank you very much.

Jessica Wilkinson

Posted on 2/12/20 2:47:19 PM Permalink

​Holy Cow!!!!! I love this so much!!!! Thank you for this resource.

Lauren Petiti

Posted on 1/13/20 11:20:01 PM Permalink

​I think this would be a great end of the year project for students!

Christina Zientek

Posted on 1/7/20 4:38:55 PM Permalink

​How have you been, Fred? I love this resource, and so did my students. Hope to see you sometime soon!

Victor Gonzalez

Posted on 12/6/19 8:32:50 AM Permalink

​This is very interesting. It would also work for language learners adding some messages on the trucks!

Rhitt Growl

Posted on 11/2/19 5:43:29 PM Permalink

If you are looking for a resource to add to this project that focuses on branding food trucks...maybe something help give students ideas to get started or something to get them thinking deeper about the "brand" they are creating, give this article a read: ​Branding For Food Trucks: The Definitive Guide.

My students will be wrapping a food truck (well, more like a food trailer) over the next few weeks and this article helped to fill in some of the gaps that the client left out during our meeting with them.

In addition to the design elements Fred tasks his students with creating for the project, you could also have students design merch for the truck (especially if you have access to ​Adobe Dimension), have them design mock-ups of social media/web sites for the truck and/or create a short animated commercial promoting their truck using AfterEffects or Spark.

Also, if you have a printing company in your area that does wraps, it might be cool to have someone from the company talk to your students about what it takes to wrap a vehicle, the cost of wrapping a truck, the pros and cons of using vector and bitmapped artwork when printing at large scale, and general design tips for creating artwork that will be big and cover an object that has curves, windows, doors, vent covers, rivets, exposure to the elements and customers, etc. Depending on your relationship with the printing company, you could ask if they would be open to a field trip to bring students there while they are wrapping something so the kids could see the process in action. Don't have a print shop nearby that does wraps? Do a web search for Food Truck Wrap videos or just vehicle wraps in general. There are a bunch of good videos out there that show the process of wrapping vehicles. My students wrapped a school bus for our school district last year and we watched ​this video to give us an idea of how the process worked.

Fred, great project man. Thanks for sharing!

Janet Galasso

Posted on 10/30/19 2:02:44 PM Permalink

​Love this! I love doing a unit at the beginning of Digital Art II where I have kids coming back to me from multiple semesters ago. This is a nice way for them to dive back into Photoshop & Illustrator while adding in a touch of InDesign! They'll have a blast with this! Thank you!

Phil Walker

Posted on 10/16/19 12:27:50 AM Permalink

This is brilliant! We already do a promotional style unit and this will be great to add to it!

Philip Betts

Posted on 10/14/19 6:37:08 AM Permalink

I have been using this idea for a few semesters and it has worked out really well. The assignment is based around photography for the truck design.​

mr. miller

Posted on 10/4/19 1:10:16 PM Permalink

​Awesome lesson idea. I think I am going to add to this by having layout their final design so that it can be printed out and folded into a 3D truck with and post it on our bulletin board with the menu behind it. Thank you for this lesson!

Judy Durkin

Posted on 9/22/19 6:11:22 PM Permalink

​JUST what I was looking for. Excellent. Thank you!

Sara Cubberley

Posted on 9/21/19 9:57:46 PM Permalink

Thanks for the resources— our art and tech ed department once looked a creating a huge cross-curricular project involving food trucks. Each class was to take on different roles in the project depending on how the idea aligned with your subject area.

Alper Ciftci

Posted on 9/7/19 1:56:47 PM Permalink


Shafiq Rehman

Posted on 9/1/19 5:44:39 PM Permalink

Thanks for sharing highly appreciated your efforts

enrique perez

Posted on 8/29/19 3:33:27 PM Permalink

Thats a very neat project! Many of our kids see these trucks around town and they wonder 'How' the graphics were done. Its all here! Thanks!​

Emmanuel Paulo

Posted on 7/23/19 10:59:33 AM Permalink

​AI is the best for this kind of work

donna fraser

Posted on 7/27/19 4:35:17 PM Permalink

I agree. I teach 5 levels of Digital Design and have a lesson similar to this where the students use Illustrator to create the artwork...2nd level students. ​

Caterina Venier

Posted on 7/23/19 1:01:53 AM Permalink

​I like this project because they will mesh so many skills to develop the project. Great idea. Thanks for the files.

Joan Hoffman

Posted on 7/15/19 1:29:05 PM Permalink

​I loved this! I incorporated the concept into a larger capstone project. <3

Alper Ciftci

Posted on 7/10/19 7:18:58 AM Permalink


Jerry Caruthers

Posted on 7/9/19 4:27:06 AM Permalink

This will be ideal for my advanced students. I like the student collaboration to reach a final product and that it uses more than one software to achieve a finished product.​

Mark Woszczalski

Posted on 7/8/19 5:21:52 AM Permalink

​Cool stuff, thank you. Great project!

Michael Perkins

Posted on 6/26/19 5:38:02 AM Permalink

​Great resource students will have a blast working with this


Posted on 6/4/19 5:31:48 PM Permalink

This project is excellent and can be a model for students to create professional advertising projects by combining Photoshop Illustrator and InDesign.

Tahlia Dahmes

Posted on 5/21/19 7:00:12 PM Permalink

Sent this to Food Technology teacher​ as she was doing a similar task where they also make a suitable recipe.

Fred Benitez

Posted on 5/21/19 7:40:49 PM Permalink

Awesome cross-curriculum collaboration there! ​

Cortez William

Posted on 5/19/19 3:44:31 AM Permalink

The use of Illustrator​, Photoshop, and InDesign for the challenge is an excellent way of stimulating the minds of the students to exercise their creativity.

Kate Tyrwhitt

Posted on 5/12/19 11:28:50 PM Permalink

Hi, has anyone made a food truck template for a laser cutting machine to cut out food truck 3D nets?​

James Rafferty

Posted on 5/8/19 3:59:42 AM Permalink

​Nice detail and organisation.

Suzanne Brodsky

Posted on 5/1/19 12:55:00 AM Permalink

​Terrific project!

Cindy Price

Posted on 4/25/19 5:58:11 PM Permalink

Thanks so much for sharing this assignment. Food is right up my hs student's alley. ​Can't wait to see what they create!

Willie Moore

Posted on 4/19/19 3:29:04 PM Permalink


Jason Reagin

Posted on 4/5/19 11:24:49 AM Permalink

​Thank you for sharing!

pat onstott

Posted on 4/1/19 12:50:38 PM Permalink

Great project! Thanks for posting.​

Kate Tyrwhitt

Posted on 3/22/19 5:11:06 AM Permalink

​This is great and I really like the intro video-I am using it with my year 6 Design class.

Fred Benitez

Posted on 4/3/19 2:18:54 PM Permalink

Thank Kate, I hope the students enjoy working on the project! ​

Jane Pawlowski

Posted on 3/10/19 6:41:04 PM Permalink

​This is a wonderful lesson. I will use it with my Computer Graphics class. Thank you so much for providing the template

Fred Benitez

Posted on 4/3/19 2:19:09 PM Permalink

Awesome to hear Jane, thanks! ​

Heather McGrath

Posted on 2/22/19 3:53:59 AM Permalink

​Going to use this for my class, thank you!

Fred Benitez

Posted on 4/3/19 2:19:24 PM Permalink

Cool, let me know how it goes!

Teresa Givens

Posted on 2/18/19 9:04:23 PM Permalink

Hi Fred

thank you for the great idea. I will be using this for my graphic design class. One problem I have encountered is downloading the food truck ai file. It keeps trying to download a ai. postscript file and fails. Do you have any work arounds?

Thank you,

Terry Givens

Fred Benitez

Posted on 2/19/19 2:56:34 PM Permalink

Hey Teresa,

I just added a PDF of the same file that should have all the same vector properties when it's opened in AI. Let me know if you still have issues with the file. ​

Betsy Nilsen

Posted on 2/13/19 11:15:30 PM Permalink

Hi Fred,

I really like this project idea. I have my students do something similar for a fictitious company​ but think this could be a fun alternative. I've seen several people ask for some more detail - lesson plans, sample files, etc. I've checked the link you provide to the Adobe Spark 1 min video but I don't see anything attached to that page? The video link only suggests a 3-step process but doesn't show any examples of what the steps might look like? If you have any additional handouts or project steps/expectations, would you mind sharing those? The rubric and Illustrator file are helpful. Thanks so much for planting this seed! It looks like several people want to give it a try.

Fred Benitez

Posted on 2/14/19 3:37:22 PM Permalink

Hey Betsy,

Thanks for the kind words. I used this as a summative project for my third level Problems and Solutions in Graphic Design class, so the skills were already taught and the lessons completed in previous courses. I do not have a formal lesson plan for this project, but the spark video was what my students received and started working from. I will post some finished projects once I have them complied.

Donald Paradise

Posted on 2/13/19 7:29:16 PM Permalink

​Fred, Can you update this and add a lesson plan for the project template?

Fred Benitez

Posted on 2/13/19 8:15:15 PM Permalink

Lisa Conklin

Posted on 2/13/19 7:23:49 PM Permalink


Will certainly send the results your way. May take a month or so though.

Kacie Schmidt

Posted on 2/13/19 7:10:16 PM Permalink

​I love this idea! Do you have any student samples??

Jason Lachance

Posted on 2/13/19 5:16:07 PM Permalink

​What a great idea, thank you very much.

Lisa Conklin

Posted on 2/13/19 3:34:48 PM Permalink

​Thank you Fred!! Going to try with my class.

Fred Benitez

Posted on 2/13/19 4:23:17 PM Permalink

Awesome! I'd love to see what they create.

Cindy Whitaker

Posted on 2/13/19 3:33:23 PM Permalink

Could you please share your grading rubric or evaluation form? Thank you so much for sharing this creative project!​

Fred Benitez

Posted on 2/13/19 3:46:18 PM Permalink

Fred Benitez

Posted on 2/13/19 3:29:24 PM Permalink

donna fraser

Posted on 2/13/19 8:23:36 PM Permalink

Thanks so much for responding so quickly. ​

Jeff Moshier

Posted on 2/13/19 3:23:38 PM Permalink

​Looks like a fun project. Thank you for sharing.

donna fraser

Posted on 2/13/19 2:29:45 PM Permalink

​I am also asking for the actual lesson plan to be used with the template.

Alana Pennington

Posted on 2/13/19 2:16:38 PM Permalink

​Do you happen to have a lesson plan for this project?

Laura Musgrove

Posted on 2/13/19 2:11:37 PM Permalink

Great concept and extension activity! Thank you for sharing!​

Fred Benitez

Posted on 2/13/19 3:44:44 PM Permalink


jeffrey plummer

Posted on 2/13/19 1:45:29 PM Permalink

​Thanks for sharing.

Barbara Hibbard

Posted on 2/13/19 1:07:27 PM Permalink

​Thank you for the great project idea.

Would you happen to have a lesson plan completed for this and even better - a sample Rubric?

Fred Benitez

Posted on 2/13/19 3:45:09 PM Permalink

Lisa Conklin

Posted on 2/13/19 1:05:58 PM Permalink

​Hi Fred,

I am going to totally try this with my class. Do you by chance have any powerpoints or introductory images that would be a great introduction for my students,

Fred Benitez

Posted on 2/13/19 3:45:07 PM Permalink

Jill Frakes

Posted on 2/13/19 12:42:48 PM Permalink

Looks like an awesome project. Is there an accompanying lesson plan? Thank you

Fred Benitez

Posted on 2/13/19 3:45:20 PM Permalink

marlon sanchez

Posted on 2/13/19 12:38:33 PM Permalink

This is a nice project to get students to work in groups and build up team work. I am having trouble downloading the template? Thanks for sharing.​

donna fraser

Posted on 2/13/19 12:15:43 PM Permalink

This looks very interesting. I see the download for the food truck wrap template; however, where is the lesson plan?​

Fred Benitez

Posted on 2/13/19 3:45:32 PM Permalink

Betty Lowrance

Posted on 1/14/19 7:56:01 PM Permalink

​Very nice relevant project.