Visual Design: Introduction
Visual Design: Foundations of Design and Print Production is a project-based curriculum that develops career and communication skills in graphic design, illustration and print and digital media production, using Adobe tools. Visual Design develops four key skill areas:
- Project management and collaboration
- Research and communication
- Professional digital photography, illustration, and page layout using Adobe tools
Students develop these key skills in a spiral—each project adds more challenging skills to foundation proficiencies. Students experience subject areas and skills across careers in graphic design, illustration, photography, and print and digital media production.
Adobe collaborated with a community of educators across the US and UK to develop the appropriate depth and breadth of each project. Additionally, Adobe collaborated and co-developed this content with the International Society of Technology Education (ISTE) to create standards-aligned, career-track, course materials that focus on graphic design and print production.
Visual Design addresses each of these areas, using a project-based approach. Each project has phases that follow a design and development process, from project planning and analysis to evaluation and distribution. Students gain experience through real-world projects that help them better understand the roles and processes across a broad range of careers involving visual design. To simulate a professional work environment, students gradually migrate their design work from an individual process to a group process, focused on personal and client work. Design work by its very nature is iterative, so the projects contain activities that require students to evaluate and then redesign and rework their communications. Specific attention has been paid to developing concepts and principles for thorough, effective design. This content prepares students for the following Adobe Certified Associate exams:
- Visual Communication using Adobe Photoshop.
- Graphic Design and Illustration using Adobe Illustrator
- Print & Digital Media Publication using Adobe InDesign
Each project guideline provides structure for the content and process of a project while allowing flexibility for the instructor to tailor the level of social and technical interaction appropriate for students. For example, you can manage client work within the school or open it up to involve the community at large.