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Adobe Education
Educators and Professional Development Specialists

Visual Design: Introduction

Project Published 11/12/13 Last updated on 6/8/19

Visual Design: Foundations of Design and Print Production is a project-based curriculum that develops career and communication skills in graphic design, illustration and print and digital media production, using Adobe tools. Visual Design develops four key skill areas:

  • Project management and collaboration
  • Design
  • Research and communication
  • Professional digital photography, illustration, and page layout using Adobe tools

Students develop these key skills in a spiral—each project adds more challenging skills to foundation proficiencies. Students experience subject areas and skills across careers in graphic design, illustration, photography, and print and digital media production.

Adobe collaborated with a community of educators across the US and UK to develop the appropriate depth and breadth of each project. Additionally, Adobe collaborated and co-developed this content with the International Society of Technology Education (ISTE) to create standards-aligned, career-track, course materials that focus on graphic design and print production.

Visual Design addresses each of these areas, using a project-based approach. Each project has phases that follow a design and development process, from project planning and analysis to evaluation and distribution. Students gain experience through real-world projects that help them better understand the roles and processes across a broad range of careers involving visual design. To simulate a professional work environment, students gradually migrate their design work from an individual process to a group process, focused on personal and client work. Design work by its very nature is iterative, so the projects contain activities that require students to evaluate and then redesign and rework their communications. Specific attention has been paid to developing concepts and principles for thorough, effective design. This content prepares students for the following Adobe Certified Associate exams:

  • Visual Communication using Adobe Photoshop.
  • Graphic Design and Illustration using Adobe Illustrator
  • Print & Digital Media Publication using Adobe InDesign

Each project guideline provides structure for the content and process of a project while allowing flexibility for the instructor to tailor the level of social and technical interaction appropriate for students. For example, you can manage client work within the school or open it up to involve the community at large.

Products
  • Acrobat

    The complete PDF solution for working anywhere. (includes desktop, web, and mobile access)

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Illustrator

    Create beautiful vector art and illustrations.

  • InDesign

    Craft elegant layouts at your desk or on the go.

Age Levels
Duration
Year
Custom Standards
ACA Photoshop, ACA Illustrator, ACA InDesign
ISTE NETS-S
Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making
Materials

Adobe InDesign CC, Adobe Illustrator CC, Adobe Photoshop CC, Adobe Acrobat

CC License
Attribution Non-Commercial Share Alike
Ratings
5 / 5 • 53 Ratings

Resources (3)

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Comments (53)

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Hillary Steinau

Posted on 9/5/19 12:31:00 AM Permalink

​Thanks for this, very helpful!

Wendy Turrentine

Posted on 7/22/19 4:02:48 PM Permalink

Another great resource!​

GHOBRINI Mourad

Posted on 6/7/19 5:43:05 PM Permalink

Very useful resources, this will allow us to create complete advertising projects with students, thank you for sharing.


Chris Cooney

Posted on 5/26/19 9:03:17 PM Permalink

​Great resources. Thank you for sharing!

Cortez William

Posted on 5/19/19 5:54:40 AM Permalink

​This is enjoyable. The students will appreciate it very much. Thank you.

Sydney Janey

Posted on 4/12/19 3:23:19 PM Permalink

This is awesome and a Godsend. Thank you.

Stoyanka Veselinova

Posted on 4/3/19 2:15:28 PM Permalink

​Thank you !

Janice Smith

Posted on 1/9/19 10:05:59 PM Permalink

Nice Resources. ​

Ahmed Belal

Posted on 12/26/18 6:12:40 AM Permalink

​Wonderful , Thanks for sharing

Mohamed Moolla

Posted on 12/21/18 3:56:04 PM Permalink

​Great stuff. Extremely useful

anass dziri

Posted on 12/15/18 10:01:36 PM Permalink

​Thanks

Ayman Raafat

Posted on 12/9/18 11:31:52 AM Permalink

very nice ​

Eniola Olalusi

Posted on 9/25/18 10:04:48 PM Permalink

Thanks

haytham ezbawy

Posted on 9/14/18 2:41:34 PM Permalink

​thanks

Daniel Timbal

Posted on 6/7/18 2:02:08 AM Permalink

​This is great! I'll use this materials for this school year!

Carlos Andres Orozco Palacio

Posted on 5/1/18 7:07:20 PM Permalink

​Nice resource, and i love this curriculum.

Freddy Torres Vega

Posted on 2/15/18 4:26:10 PM Permalink

Oh yes, most certainly these resources are helpful!

Laurie Boettcher

Posted on 1/22/18 7:50:36 PM Permalink

Love this curriculum! I've used many parts of it for the past two semesters.

Sir Shafiq

Posted on 4/22/17 9:30:35 PM Permalink

Great Describe

Deborah Boatwright

Posted on 4/7/17 4:52:03 PM Permalink

Are the lessons available someplace to incorporate into my classroom?

Adobe Education

Posted on 4/7/17 4:56:29 PM Permalink

Nitya Sri Hause

Posted on 3/10/17 12:59:14 AM Permalink

​OMG...Why would anybody pay to go to a university to learn this when we can learn it here for free??? How will I take the ACA when I am done, and where can I do it in Sweden?

I am super stoked!!! Thank you!

SYED HASNAIN RAZA SHAH

Posted on 12/31/16 10:01:17 AM Permalink

well prepared.

Dianne Curtis

Posted on 12/13/16 3:57:00 PM Permalink

​interesting curriculum

Claude Filimenti

Posted on 4/29/16 2:49:22 PM Permalink

Impressive and well prepared. Thanks for sharing.

Rollan Bañez

Posted on 3/3/16 9:05:50 PM Permalink

very nice resource of information.

Claire Richards

Posted on 1/20/16 3:30:27 AM Permalink

I have had issues finding resources on working with clients in the design setting, books anything have been sparse. This will be useful.

Umair Ulhaque

Posted on 10/14/15 7:39:36 PM Permalink

Dear Concern,

I wish to know that this is some sort of self-pace education? I have download the whole syllabus files, what about the certification I want this to be. Thanks for the resources.

Adobe Education

Posted on 10/15/15 2:37:36 PM Permalink

Hi Umair,

This is written more for teachers to use in the classroom. However as a student yes you can use it as a self-paced curriculum to achieve ACA certification (http://adobe.com/go/aca). The ACA is designed for folks who want to demonstrate entry-level industry skills in our products. There are free study materials on the site as well. Click on "View Preparation Materials" to learn more. There is also the ACE certification, a professional-level exam for those with expert-level product knowledge. Here is more information on ACE: http://training.adobe.com/certification.html.

You can also take a look at these two PDFs that can help you think about the best path for you as an individual: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/education/pdfs/certification-path-individuals.pdf and for a school: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/education/pdfs/certification-path-institutions.pdf.

Cheers,
The AEE Team

Adobe Education

Posted on 10/15/15 2:37:41 PM Permalink

Hi Umair,

This is written more for teachers to use in the classroom. However as a student yes you can use it as a self-paced curriculum to achieve ACA certification (http://adobe.com/go/aca). The ACA is designed for folks who want to demonstrate entry-level industry skills in our products. There are free study materials on the site as well. Click on "View Preparation Materials" to learn more. There is also the ACE certification, a professional-level exam for those with expert-level product knowledge. Here is more information on ACE: http://training.adobe.com/certification.html.

You can also take a look at these two PDFs that can help you think about the best path for you as an individual: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/education/pdfs/certification-path-individuals.pdf and for a school: http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/education/pdfs/certification-path-institutions.pdf.

Cheers,
The AEE Team

Salheddine Boumaraf

Posted on 10/10/15 7:23:38 PM Permalink

Great introduction, thanks.

Marc Boucher

Posted on 10/8/15 7:55:15 AM Permalink

thanks for the informations

Bethany Dutton

Posted on 8/22/15 10:45:18 AM Permalink

Thankyou so much such a great resource

Candie Witherspoon

Posted on 8/22/15 5:10:58 AM Permalink

Thank you for sharing this resource. Awesome.

Clifford Salmon

Posted on 7/22/15 7:36:01 PM Permalink

I have spent many hours searching for training in digital media and desktop publishing. This is what I have been looking for. Thanks Adobe!

Hayley Miller

Posted on 3/20/15 4:49:54 PM Permalink

All 3 of these .pdf's are awesome! I can't wait to get started on some projects!

greg lee

Posted on 3/19/15 1:29:58 AM Permalink

Thumbs up :)

Donna Enard

Posted on 2/22/15 9:33:12 PM Permalink

Excellent work. I would like to take a class in step by step learning at a slow pace. Thanks for sharing.

D. Enard

Chris Schnell

Posted on 11/9/14 3:33:31 PM Permalink

thank you for uploading.
a great range of different projects offered

nockie rivera

Posted on 10/1/14 7:15:54 AM Permalink

thank you for uploading the pdf.,

Majo Mora

Posted on 9/6/14 3:47:58 AM Permalink

The covers exactly what I was looking for! Graphic design, illustration and print and digital media

production, using Adobe tools... all in one!

Daniel Rogers

Posted on 7/8/14 12:17:01 AM Permalink

Just downloaded the doc, super excited! I've been searching for something like this for a while now! Thanks in advance!!!

Jesse Cole

Posted on 7/3/14 2:40:25 PM Permalink

This is great, I wish it had more detail lesson plans

Mats Soderberg

Posted on 4/15/14 8:09:32 AM Permalink

Hi very good and useful

many thanks

Karen Henchy

Posted on 3/24/14 7:03:16 PM Permalink

Awesome curriculum, very well laid out and planned. Thanks!

Denise White

Posted on 3/18/14 5:02:45 PM Permalink

Extremely well-designed curriculum. Thank you.

Anne Jan Zandstra

Posted on 3/18/14 3:50:28 PM Permalink

Many thanks! This is very useful for me!

Mindy Harmon

Posted on 2/25/14 6:16:47 PM Permalink

Is the Visual Design CC (full Curriculum) available? Or do you have to download each piece separately?

Thanks!

Adobe Education

Posted on 2/27/14 3:37:02 AM Permalink

Hi Mindy - at the moment you do need to download each piece separately. But, we're working on a putting together the full curriculum in one file, which will be part of a larger feature rollout that will help make the Adobe curriculum content more customizable. Stay tuned...

Susan Szep

Posted on 8/3/14 7:27:30 PM Permalink

Hi! Any followup to this? I see it has been done for Web Design. Thanks!

Adobe Education

Posted on 8/4/14 3:51:06 PM Permalink

Mindy Harmon

Posted on 8/19/14 5:06:07 PM Permalink

Thank YOU so much for posting this update!!

rebecca lawrence

Posted on 11/15/13 10:33:59 PM Permalink

This is a great document! Very thorough!