Logo Design Checklist: Advertising & Audience- Media Arts
The resource provided is the checklist my Year 7 Media Arts students work through while creating their Ice Cream Logo Design. This 6 week unit has been written with consideration of the following Australian Curriculum 'The Arts' content descriptions:
· Develop and refine media production skills to shape the technical and symbolic elements of images, sounds and text for a specific purpose and meaning (ACAMAM068)
· Plan, structure and design media artworks that engage audiences (ACAMAM069)
· Present media artworks for different community and institutional contexts with consideration of ethical and regulatory issues (ACAMAM070)
RESPONDING: Students built on and refined their knowledge, understanding and skills through media arts practices by exploring, responding to, analysing and interpreting their own and others' graphic designs; aimed to advertise a product, using Adobe Voice.
MAKING: included learning about and using knowledge, skills, techniques, processes, materials and technologies to explore two dimensional advertising. Students made graphic design artworks that communicated their ideas and intentions for a specific auidence.
Task: The owner of ‘Simply Delicious Ice-Creams’ has decided to re-brand her business and you have won the contract.
You will have to conduct research, prepare designs and create a final logo using Adobe Illustrator software to present to her.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
Advertising Campaign is a series of advertisement messages that share a single idea and theme.
Advertising Agency provides businesses with services of managing, handling, planning and creating advertising and promotional material.A target audience , is a particular group of consumers within the pre-determined target market, identified as the targets or ‘recipients’ for a particular advertisement or message.
Brands allow consumers to distinguish from one seller of goods to another.
Brand Values help agencies understand the organisation they are representing. This will affect the type and mood of advertising they create.
The Brief is an understanding between a client and an advertising agency that outlines the objectives and targeted audience of an advertising campaign. The brief may contain strategies to be adopted in reaching the audience, the timeframe of the campaign, and its total estimated cost.