I am Creative
I am Creative is a project run by the Ideas Foundation in the UK. They link major clients and advertising agencies with student groups to produce a response to a creative brief. Currently my students are undertaking an assignment from IBM looking at how computers will affect our lives in 5 years time. Next week we will be visited by the Client IBM and two agency staff from O & M advertising ( Google it) . they will then be advised on strategy and idea / product development either an animation or app.
The learners will then have six weeks to develop both a cross media strategy and create particular artifacts. Before presenting the work to the Client.
Successful students are taken onto the' Ladder' which is a scheme that will support learners through internships etc through University and coach them into their first job in advertising or any of the specialist sub genres.
If you are teaching creative subjects in the UK I recommend that you get in touch. This is their website http://www.iamcreative.org.uk/