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Mark Gatehouse
Team Leader for ICT and Computing

I am Creative

Curriculum Published 4/23/14 Last updated on 4/11/19

I am Creative is a project run by the Ideas Foundation in the UK. They link major clients and advertising agencies with student groups to produce a response to a creative brief. Currently my students are undertaking an assignment from IBM looking at how computers will affect our lives in 5 years time. Next week we will be visited by the Client IBM and two agency staff from O & M advertising ( Google it) . they will then be advised on strategy and idea / product development either an animation or app.

The learners will then have six weeks to develop both a cross media strategy and create particular artifacts. Before presenting the work to the Client.

Successful students are taken onto the' Ladder' which is a scheme that will support learners through internships etc through University and coach them into their first job in advertising or any of the specialist sub genres.

If you are teaching creative subjects in the UK I recommend that you get in touch. This is their website http://www.iamcreative.org.uk/

Good luck

Mark

Products
  • Adobe Creative Cloud

    Creative apps and services for everyone.

  • Adobe Premiere Pro

    Edit media in its native format and create productions for film, TV, and web.

  • Dreamweaver

    Design and develop modern, responsive websites.

  • Photoshop

    Editing and compositing for photos, web and mobile app designs, 3D artwork, videos, and more.

  • Animate

    Design interactive vector animations for multiple platforms.

  • Illustrator

    Create beautiful vector art and illustrations.

  • InDesign

    Craft elegant layouts at your desk or on the go.

Age Levels
Duration
1+ Month
Content Standards
UK - England, Wales, & Northern Ireland
ISTE NETS-S
Communication and Collaboration, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making
Expertise
Intermediate
Materials

Varies see the assignments on the website generally animation based

CC License
None
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Resources (1)

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