Fair Use Guidelines
Hi All. I teach graphic design at Tyler School of Art and Architecture, Temple University. One of the assignments we have been giving for years is to find a brand that needs a redesign and redesign it. The students don't always reach out to the companies, but for years it wasn't an issue. We looked at it as fair use since they were using the name and sometimes images for learning purposes but completely rebranding everything. Things are tricky now with online portfolios, Behance and Instagram, now it's not just seen by the select few people our students interview with. One of our students today received a cease and desist letter for a small laundry mat she redesigned. What is the best practice out there? We could easily change the assignment to also rename the company, but just curious what others are doing to address this.
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