Posted on Oct 3, 2012
by Adam Schlosser
- Subject
- Graphic Design
- Grade Levels
- 17-18
- Resource Type
- Project
-
- Keywords
- adam schlosser, digital arts and design, great oaks, Illustrator, live oaks, Photoshop, Poster Design, powerhouse factories, screen printing
- Products Used
-
Powerhouse Factories (PHF) is a rock poster shop and design studio in Newport, KY. Their creative team of designers is made up of multidisciplinary artists who share a passion for rock & roll and design. So, when PHF agreed to team up with our Digital Arts & Design (DAAD) program for a mentoring project, we jumped at the opportunity.
The project began during the summer. Our students and the designers from PHF met on our campus for a summer workshop to introduce the project. Students were tasked with the challenge of designing a gig poster for Belle Histoire, one of many bands playing at this year’s MidPoint Music Festival here in Cincinnati. After the project was introduced, PHF lead the students through a series of brainstorming exercises to give the students a creative jumpstart. Students were then tasked with coming up with (3) separate design concepts for their gig poster.
In the first week of school, students learned about the art of screen-printing, the technique that will be used to print one, winning design for the Belle Histoire show. Students took a field trip to the PHF studios for a screen-printing demo and for their first official critique. Designers from PHF gave our students valuable insights into the quality of their poster concepts and helped them identify ways in which those concepts could be improved. Our students left after having selected (1) of their concepts to produce digitally.
After several days of design development, PHF returned to Live Oaks for one final critique. Final designs were submitted on September 7, 2012. PHF designers selected the poster design seen above as the winning design. It was designed by Abbey (DAAD 2013). PHF will be printing a run of posters to promote the show—(10) of which will be given to Abbey as a prize.
Unfortunately, Belle Histoire cancelled their MidPoint Music Festival performance a week after we wrapped our mentoring project. However, the band has since rescheduled a show at NKU in November, and NKU has agreed to use Abbey’s poster as the promotional poster for that show.
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Content Standards
Ohio
Custom Standards
Ohio Department of Eduction
Arts & Communication / Career Field Technical Content Standards
Visual Communications
Unit 6 / Competencies 6.1.1, 6.3.2, 6.3.3, 6.5.1, 6.5.4, 6.5.5, 6.5.6, 6.5.8, 6.6.1, 6.7.2
Unit 8 / Competencies 8.1.3, 8.1.4, 8.1.5, 8.2.1, 8.3.4, 8.3.5
Unit 9 / Competencies 9.2.1, 9.2.2, 9.2.4, 9.2.5, 9.3.1
ISTE NETS·S Standards
Communication and Collaboration, Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts
Timing
- 1-2 Hours
- 1+ Day
- 1+ Week
- 1+ Month
- Semester
- Year
Technical Expertise
- Rookie
- Novice
- Intermediate
- Pro
- Expert
Materials/Equipment
To complete this project, students used:
- Pencil & Paper — for initial brainstorming and thumnail sketches of design concept
- MacBook Pro, Adobe Photoshop & Adobe Illustrator — for development of digital roughs and comps
- Flatbed Scanner — for scanning in original art when a student wanted to integrate traditional and digital elements
- Instructor Materials — for the project brief, orientation and introduction to screen printing
Kris Fontes
Posted on Nov 12, 2012 - Permalink
Congratulations!
Nicole Dalesio
Posted on Oct 29, 2012 - Permalink
It's very cool! Congrats., and thanks for sharing!
Cris Castro
Posted on Oct 26, 2012 - Permalink
Great to have them being part of the community with real jobs! I'll vote you
Lisa Donovan
Posted on Oct 24, 2012 - Permalink
Awesome job...so cool to have a summer workshop with industry and have students attend. Great ideas...love this project!!!!!
'dinger
Jay Vada
Posted on Oct 23, 2012 - Permalink
Ah soooooo...understood! Just hope our students will get into this next
contest!? Competition and collaboration as this can be a powerful and motivating
learning experience for those aspiring to the profession! Looking forward to the next
one... My best. -Jay
Sandra Ramey
Posted on Oct 23, 2012 - Permalink
Congrats on the getting in the top three for Educators' Choice! The work you put in is evidenced in the results. Well done!
Jesse Myers
Posted on Oct 23, 2012 - Permalink
Great Project Adam! Great to see your student's success.
Adam Schlosser
Posted on Oct 23, 2012 - Permalink
Totally get what your saying, Jay, and typically I'd agree. But the fox was specifically selected because of it's relationship to the band we worked with for this project, Belle Histoire. They seemed to identify with the fox and have used images of foxes on album covers and in other band-related promotions.
Jay Vada
Posted on Oct 23, 2012 - Permalink
Is this a fox howling at the firmament? Don't wolves or coyotes (at the very least) fit this idea better? I like the overall concept but am just
sayin....a wolf!!
Joe Burke
Posted on Oct 23, 2012 - Permalink
What a great experience for the students... working with a design artist team...linking student education to a real-world customer project.
mark deyoung
Posted on Oct 22, 2012 - Permalink
DAAD. Nice project. I like your structure
Mark DeYoung
Kris Fontes
Posted on Oct 22, 2012 - Permalink
Always great to connect to a real world assignment.