Powerhouse Factories (PHF) is a rock poster shop and design studio in Newport, KY. Their creative team of designers is made up of multidisciplinary artists who share a passion for rock & roll and design. So, when PHF agreed to team up with our Digital Arts & Design (DAAD) program for a mentoring project, we jumped at the opportunity.
The project began during the summer. Our students and the designers from PHF met on our campus for a summer workshop to introduce the project. Students were tasked with the challenge of designing a gig poster for Belle Histoire, one of many bands playing at this year’s MidPoint Music Festival here in Cincinnati. After the project was introduced, PHF lead the students through a series of brainstorming exercises to give the students a creative jumpstart. Students were then tasked with coming up with (3) separate design concepts for their gig poster.
In the first week of school, students learned about the art of screen-printing, the technique that will be used to print one, winning design for the Belle Histoire show. Students took a field trip to the PHF studios for a screen-printing demo and for their first official critique. Designers from PHF gave our students valuable insights into the quality of their poster concepts and helped them identify ways in which those concepts could be improved. Our students left after having selected (1) of their concepts to produce digitally.
After several days of design development, PHF returned to Live Oaks for one final critique. Final designs were submitted on September 7, 2012. PHF designers selected the poster design seen above as the winning design. It was designed by Abbey (DAAD 2013). PHF will be printing a run of posters to promote the show—(10) of which will be given to Abbey as a prize.
Unfortunately, Belle Histoire cancelled their MidPoint Music Festival performance a week after we wrapped our mentoring project. However, the band has since rescheduled a show at NKU in November, and NKU has agreed to use Abbey’s poster as the promotional poster for that show.
Ohio Department of Eduction
Arts & Communication / Career Field Technical Content Standards
Unit 6 / Competencies 6.1.1, 6.3.2, 6.3.3, 6.5.1, 6.5.4, 6.5.5, 6.5.6, 6.5.8, 6.6.1, 6.7.2
Unit 8 / Competencies 8.1.3, 8.1.4, 8.1.5, 8.2.1, 8.3.4, 8.3.5
Unit 9 / Competencies 9.2.1, 9.2.2, 9.2.4, 9.2.5, 9.3.1
- 1-2 Hours
- 1+ Day
- 1+ Week
- 1+ Month
To complete this project, students used:
- Pencil & Paper — for initial brainstorming and thumnail sketches of design concept
- MacBook Pro, Adobe Photoshop & Adobe Illustrator — for development of digital roughs and comps
- Flatbed Scanner — for scanning in original art when a student wanted to integrate traditional and digital elements
- Instructor Materials — for the project brief, orientation and introduction to screen printing