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Marketing of Food

Posted on Jan 13, 2011 by Susan Ehrlich

7 900

Strong

Subject

Business

Grade Levels

15-16, 17-18

Resource Type

Project

Keywords

commercial, design, food, Happy Meal, Kids Meal, Marketing, Package Design, Print Ad, web design

Products Used

Description

I wrote this assignment as part of a school-wide interdisciplinary project about food. My students studied the current obesity epidemic, visited web sites that market food, and viewed ad campaigns aimed at teens and children. Once students had an understanding of how marketing has such a huge impact on what kids eat, and of the differences between healthy foods and unhealthy foods, they formed groups of three to complete their own ad campaigns and kids meals based on on a specific food group (see food categories handout). Students made their own Kids Meal filled with healthy foods using Adobe Illustrator, Commercials using Adobe Premiere Elements, Print ads using Fireworks and Photoshop, and web pages using Fireworks and Dreamweaver. Most of the students in this Marketing class have already taken an introductory class on how to use all of the Adobe Programs. I have more resources to hand out to students if you want to use this lesson- contact me :) I also just posted some resources in comments below.

The Exploring Food web site, created by my students in web design class, includes video clips from each class, edited in Premiere Elements by freshman students in my Multimedia Production class, links, posters, and a brief description of what other teachers did for this interdisciplinary project.

Complete Documentary: Students in my Multimedia Production class captured video of all participating classes and edited it in Premiere Elements to create this Documentary!
https://secure.lynbrook.k12.ny.us/smontague/ExploringFood1/documentary.html

Resource Assets (3)

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Downloads

assessment rubrics_food.pdf - 0.04 MB

Marketing of Food Project.pdf - 0.45 MB

Web Links

Exploring Food Project Web Site

Additional Information

Creative Commons License

Attribution Non-Commercial No Derivatives

Content Standards

New York

ISTE NETS·S Standards

Communication and Collaboration, Research and Information Fluency, Digital Citizenship, Creativity and Innovation, Technology Operations and Concepts, Critical Thinking Problem Solving and Decision Making

Timing

1-2 Hours
1+ Day
1+ Week
1+ Month
Semester
Year

Technical Expertise

Rookie
Novice
Intermediate
Pro
Expert

Materials/Equipment

Green Screen, video camera, camera, computers

Strong

All Comments (7)

Cathy Montague

Posted on Jun 7, 2011 - Permalink

Excellent and engaging.. good topic choice - what can be more important than making good choices about the food we all eat.

Dale Cuperus

Posted on Mar 1, 2011 - Permalink

Thank you Susan for sharing this information. This is really for high school students? I did not even do anything like this in college. I must be getting old and apparently out dated..

.....The video was very funny

Susan Ehrlich

Posted on Jan 18, 2011 - Permalink

I love the video! I just shared it with my food project collegial circle friends :)

Adobe Education

Posted on Jan 17, 2011 - Permalink

This is super cool Susan - thanks for sharing! It is so great to see Adobe products used in such interesting ways and in classes like marketing and advertising.

On a lighter note, I thought this video was apropos (and funny) to the lesson you shared.

Susan Ehrlich

Posted on Jan 13, 2011 - Permalink

Students completed this handout while viewing the marketing of food links (posted above). This was the very first assignment part of the project that I had the students complete.